Trend tracker: NPD for hair, gut health, and omega-3 consumer demand

By Tingmin Koe

- Last updated on GMT

Innovation trends in hair, gut health, and omega-3 nutraceuticals

Related tags South korea personalised nutrition hair health Blackmores swisse

Here is the round-up of the latest nutraceutical trends in Asia-Pacific, including the new product development opportunities for hair and gut health products, as well as consumer preference for omega-3 products in South Korea.
Nutrition for hair health: NPD opportunities abound for hair loss and growth products

Hair, skin, and nail supplement is a staple in women health range, but companies are seeing opportunities to target specifically on hair loss concerns with more specialised products entering into the market.

India’s Soul Strips, for example, has found opportunities for hair loss supplements in the South East Asia (SEA) region.

The company will be launching Repair – a hairfall control oral dissolvable strips designed for women first in the Middle East and is planning to launch the product in SEA markets, with special interest in Thailand, Malaysia, and Singapore.

The rising star? South Korea project to set national guidelines for personalised nutrition sector

The South Korean authorities are in the midst of a five-year long project in establishing national guidelines for the flourishing personalised nutrition category.

Helming the project are Log(me) Inc – a spin-off from Ewha Womans University, microbiome start-up Human Effective Microbes Pharma (HEM Pharma), as well as Ehwa Womans University. They were selected by South Korea’s Ministry of Food and Drug Safety (MFDS) to oversee the project worth KRW$2.2bn (US$1.66m).

Dr. Yosep Ji, CEO of HEM Pharma, said that personalised nutrition was seen as a “new rising star”​ in the health and nutrition sector.

Eyeing the elderly market: DyDo DRINCO’s new FFC seeks to fulfil demand for dual-function supplements in Japan​  

Japanese firm DyDo DRINCO intends to delve further into the health foods category targeted at the aged population, following the launch of its dual-action supplement that it says helps reduce eye fatigue and improve sleep quality.

“We believe that the demand for such dual-function supplements has risen in Japan, as more seniors have increased the use of computers and smartphones due to the COVID-19 pandemic. As they go out less, more people are suffering from eye fatigue and poor sleep quality.

“In Japan’s supplements industry, the eye care market is large while the sleep support market is growing. However, products that care for both the eyes and sleep are few,” ​Naoki Fujimoto of DyDo DRINCO’s healthcare department told NutraIngredients-Asia​.

Quality confirmed: High purity, individually packed omega-3 preferred in South Korea - FMW

High purity and individual packaging are some of the key features that South Korean consumers prefer when purchasing omega-3 supplements.

This is according to FMW Corp, the first firm approved by Korean authorities to advertise using a fish oil quality certification scheme from the US.

The firm pointed out that individual packaging or blister packed omega-3 is preferred to bottled packaging. Also, consumers would prefer products with a high content of EPA and DHA at 1,000mg.

Australia nutra trends: Market leaders Blackmores, Swisse gearing up on mental health, sleep products

The Australian nutraceutical market is poised for growth, especially in the areas of mental health and sleep aid products, while consumers are preferring big value-packs and increasing their basket sizes, according to Blackmores, Swisse, and Herbs of Gold.

Mental wellbeing was consistently cited as the trending health consumer concern from the three complementary medicines brand, while sleep was said to be a small but fast growing segment.

Blackmores’ group marketing director Meg Farquhar described this as “an overarching trend”. 

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