South Korean company AceBiome took home the award with its product AnaParactin at the award ceremony held in Bangkok on September 18. A total of 16 awards were given out at the awards ceremony.
It competed for the title against two other finalists – Beet It Sport Nitrate 400 shot by British company James White Drinks and Calibrate Reds by Australia’s eimele.
The primary active ingredient in AnaParactin is ParActin® – a patented extract of Andrographis paniculata leaves. It is said to contain 50 per cent of andrographolide and could aid joint and cartilage health by improving anti-inflammatory response and relieving joint pain and swelling.
The product is also formulated with n-acetylglucosamine for cartilage health, vitamin D for bone health, as well as collagen, Boswellia, chondroitin sulfate, and methyl-sulfonyl-methane (MSM).
It was only launched last April as part of AceBiome’s strategic plans in expanding its portfolio.
Prior to its launch, the company is best-known for its weight management product BNRThin, which was also the winner of Product of the Year – Probiotic in NutraIngredients-Asia Awards 2020.
Speaking to NutraIngredients-Asia a day after the award ceremony at Vitafoods Asia 2024, Myeong Hee Kim, CEO and founder of AceBiome, said that AnaParactin was designed to help middle-aged adults remain active even as they aged.
The product was also one of the company’s key exhibits at the three-day tradeshow.
“The target consumers for AceBiome's AnaParactin include middle-aged individuals and baby boomers actively involved in sports nutrition and those seeking to enhance their physical activities and overall wellbeing,” said Kim.
She explained that the focus on middle-aged adults was due to the rapidly ageing population across the world and how this group of consumers was concerned with maintaining their quality of life during the ageing process.
In fact, the focus on the middle-aged population was also the main reason for winning the award, based on the judges’ comments.
“The judging panel admired how this product specifically targeted middle-aged and baby boomers with joint health issues who want to enjoy an active lifestyle by playing golf, hiking, or other sports.
“While few sports nutrition supplements cater to this demographic, this product demonstrated how it could aid joint and cartilage health in the target population,” the judging panel commented.
Watch the video to find out more.
New launch targeting oral health
On top of its flagship product BNRThin and AnaParactin, Kim pointed out that its other key product exhibited at Vitafoods Asia was a product for oral health.
Known as BNR Good Breath, the product was launched in January.
It is a probiotic formulated with the strains Weissella cibaria CMS1 and Weissella cibaria CMU.
Findings of a 12-week study published in Food & Function reported that the supplementation of Weissella cibaria CMS1 could improve oral environment and immune function by significantly increasing the presence of Lactobacillales, Bacilli, Streptococcaceae, Streptococcus, and Firmicutes.
The RCT also found that the intervention has significantly increased salivary immunoglobulin A and decreased tumor necrosis factor-α (TNF-α) levels.
