The product, named Yoghurt Booster, was developed to target the increasing number of consumers who enjoy eating yoghurt as well as the burgeoning health foods industry.
According to the firm, the powder format was chosen because it can be easily added into yoghurt. It can also be stored at room temperature, making it handy to carry around and be consumed anywhere.
The product contains 14 types of natural ingredients, with the main ones being cruciferous plants, namely broccoli sprouts, moringa and maca, which contain abundant phytochemicals called glucosinolates.
Glucosinolates are a large group of plant secondary metabolites with nutritional properties and biologically active compounds, and are mainly found in cruciferous plants.
Other ingredients include mustard seeds, green apples, cacao, licorice, and turmeric.
“Each ingredient was selected in consideration of the overall nutritional balance, taking into account the fact that beneficial intestinal bacteria can metabolise the physiologically active substances of phytochemicals and increase their absorption.
“This product is expected to be a convenient option for modern busy people, as it can be easily mixed into yoghurt to improve the taste while allowing consumers to take in the phytochemicals of superfoods at the same time. The powder enhances the flavour, making it deeper and richer, which offers a special snacking experience,” the firm said.
Additionally, Wellbeing200 has completed a trademark application to strengthen the competitiveness of the Yoghurt Booster brand.
Prior to the official launch on October 30, a pop-up event was held at a department store in Bundang, Gyeonggi-do, where trial samples were given out to the public.
As part of its marketing activities, the company will also be conducting a live-selling session on Coupang Live, the live commerce platform of Coupang, which is one of the largest food and grocery retailers in South Korea.
Staving off the effects of ageing
Yoghurt Booster is touted to be the first of a series of products that WellBeing200 is focusing on developing.
The plan is to eventually expand the range to include seven products, which are everyday food products made from natural ingredients and contribute to improving the health and well-being of consumers.
At the moment, the company is working on the prototype of a dietary supplement using phytochemicals that are aimed at improving dementia, diabetes, obesity, and sleep.
With particular attention on healthy ageing, it is also looking to launch a prototype for cancer prevention within this year.
Derived from myriad sources, such as whole grains, fruits, vegetables, nuts and herbs, phytochemicals are bioactive compounds produced by plants to protect against competitors, pathogens or predators.
When applied in products and orally consumed, phytochemicals act as a symbiotic partner of the gut microbiota that alters its composition and/or diversity. In turn, the gut microbiota increases the bioactivity of phytochemicals, resulting in the improvement of host health.
“Our company strives to promote healthy lifestyles and deliver products of value to consumers in an ultra-ageing society through the Yoghurt Booster series, along with the development of various supplements to slow ageing.
“We will do our best to capitalise on the growth potential in the global health foods market through continuous innovation,” Park Hyun-joon, CEO of Wellbeing200, said.
