Jan’s top 10: Potassium’s sleep aid benefits, 2025 trends forecast and more

NIA top 10 stories
NIA top 10 stories

From new findings showing the benefits of potassium intake for sleep, to 2025 trends forecast, and new regulations that will kick in this year, here are the 10 most-read stories on NutraIngredients-Asia in January 2025.

Higher potassium intake at dinner linked to fewer sleep disturbances – Japan study

A photo showing food and fruits rich in potassium.
A photo showing food and fruits rich in potassium. (Getty Images)

A Japanese study has shown how higher potassium intake, particularly at dinner time, could lead to better sleep quality.

The cross-sectional study was conducted based on data collected from Asken, a widely used Japanese food-logging mobile app. Information was collected from over 4,500 users aged 20 to 64.

Findings showed that total daily potassium intake was inversely associated with insomnia scores.

Nutra trends 2025: Five key consumer health trends set to drive APAC forward

Check out the five consumer health trends that are set to drive APAC's nutraceutical industry forward in year 2025.
Check out the five consumer health trends that are set to drive APAC's nutraceutical industry forward in year 2025. (Wand_Prapan/Getty Images)

We looked at five key consumer health trends that companies active in Asia-Pacific are focusing on for this year, and their reasons for doing so.

This year, personalised nutrition is set to reach new heights especially in South Korea with the official launch of the Customised Health Functional Food System right at the start of January.

Nutrition designed for supporting “health span” is also picking up momentum, with companies such as Amway China reiterating its goal in helping consumers achieve healthy life expectancy.

Thai FDA drafts new policies on health products import and export

Lertchai Lertwut, deputy secretary-general of Thai FDA.
Lertchai Lertwut, deputy secretary-general of Thai Food and Drug Administration (FDA). (Thai Food and Drug Administration)

Thailand’s Food and Drug Administration (FDA) has revealed plans to draft new legislations governing the import, export, and transit of health products, including health supplements.

The aim is to update existing legislations that have been in place for the past 40-odd years.

While promoting modern business operations, the Thai FDA also aims to improve health product laws in protecting consumer safety.

New nutra regulations that come into force in 2025: What you should know

A rolled newspaper showing the headline Changes coming in 2025.
A rolled newspaper showing the headline Changes coming in 2025. (Zerbor/Getty Images)

Here is a round-up of new nutraceutical regulations that will be implemented in major APAC nutraceutical markets this year.

In Australia for example, supplements containing Garcinia gummi-gutta and ingredients that similarly contain hydroxycitric acid will need to warn consumers of liver harm risks on the product labelling from March 1.

In Japan, companies making Foods with Function Claims (FFC) will need to follow PRISMA 2020 when submitting systematic review evidence on their product from April 1.

South East Asia focus: Cracking APAC’s emerging nutraceutical market in 2025

South East Asia continues to be an attractive region for nutraceutical companies and retailers such as Blackmores and Central Retail.
South East Asia continues to be an attractive region for nutraceutical companies and retailers such as Blackmores and Central Retail. (Yuliia Sydorova/Getty Images)

Interest in South East Asia as an emerging nutraceutical market is not waning down among health supplements companies big and small.

Here, we dive into companies actively expanding across the region, key consumer health needs, as well as consumers’ purchasing behaviour that companies entering the region should be aware of.

Find out more from our interviews with Blackmores, Central Retail and more.

Brown seaweed extract could support prostate health – preclinical study

A diver harvesting Undaria pinnatifida in Patagonia, Argentina.
A diver harvesting Undaria pinnatifida in Patagonia, Argentina. (Marinova)

Fucoidan, a natural component of brown seaweed, could help manage benign prostatic hyperplasia (BPH) symptoms, said researchers of a recent animal study.

The results suggest fucoidan can reduce testosterone-induced BPH symptoms in rats, which indicates its potential as a natural option for supporting prostate health, according to a Marinova-funded study conducted in India.

This is significant in Asia as the region has a long history of seaweed consumption. The health properties of fucoidan will be familiar to consumers in the region, especially in Japan.

China association publishes postbiotic count methods to aid sector growth

Scientist viewing sample through microscope during experiment in laboratory
Personalized cancer immunotherapy (Andrew Brookes/Getty Images/Image Source)

China Nutrition and Health Food Association (CNHFA) has formally published a document to help the industry determine postbiotic count in health foods in a bid to aid the sector’s growth.

The document, titled “Determination of Postbiotic Inactivated Lactic Acid Bacteria Count” is known as a “social organisation standard” or “tuanti biaozhun (团体标准)“ in Chinese.

The phrase “lactic acid bacteria” is used interchangeably with postbiotic in the document.

Beyond omega 3: Zooca eyes China, taps big nutrient potential from small zooplankton species

Calanus finmarchicus is a 3mm copepod, a herbivorous zooplankton that thrives in the North Atlantic Ocean.
Calanus finmarchicus is a 3mm copepod, a herbivorous zooplankton that thrives in the North Atlantic Ocean. (Zooca)

Norwegian supplements brand Zooca said that Calanus finmarchicus, a tiny zooplankton, could meet cardiovascular and healthy ageing needs in China.

Its product, Zooca Calanus oil, is said to be a three-in-one combination of fatty acids, fatty alcohols, and high levels of naturally occurring astaxanthin.

Aside from omega-3, it also contains other fatty acids like omega-7 and omega-11.

2025 set to be the year of supplement format innovation - Nature’s Farm

Digestive, skin, and sleep health have emerged as key priorities for consumers. Additionally, innovations such as microcapsules and smaller pills reflect an industry focus on enhancing the supplement-taking experience.
Innovations such as microcapsules and smaller pills reflect an industry focus on enhancing the supplement-taking experience. (sefa ozel/Getty Images)

The Asia Pacific market could see more varied supplement formats this year, catering to rising concerns around digestion, skin health, and sleep.

Innovations such as microcapsules and smaller pills are some examples of innovations that the industry has introduced in enhancing the supplement-taking experience.

This is according to Singapore brand and retailer Nature’s Farm.

Australia’s new probiotic guidelines ‘show greater clarity, flexibility’

A photo showing the Lactobacillus Bulgaricus bacteria.
A photo showing the Lactobacillus Bulgaricus bacteria. (koto_feja/Getty Images)

New guidelines on probiotics testing methods in Australia have been welcomed for providing greater clarity for the industry.

The set of guidelines titled “Demonstrating the Quality of Listed Probiotic Medicines”, published by Australian regulator the Therapeutic Goods Administration (TGA) last month, is meant to help probiotics manufacturers and sponsors meet technical, scientific and regulatory requirements.

For example, the guidelines seek to help manufacturers ensure that the amount of probiotics that they claim to be present in the product would stay “live” and “viable” till the end of the products' shelf-life.