China focus: Infant formula boom, bestselling nutrition products, and elderly friendly food

China focus
China focus (Getty Images)

This edition explores key developments in China’s nutrition market, from infant formula brands driving innovation and market expansion to the latest bestselling health supplements and new efforts to cater to the country’s ageing population.

Danone reaps strong infant formula sales in China, India in FY24

Danone says it has continued to gain shares in China’s infant formula market, while sales in India, especially the super premium sector, was “two times faster” than the market in FY24.

In China, the company’s infant formula sales have been driven by new innovations, with CEO Antoine de Saint-Affrique highlighting the importance of “science driven innovation” in playing a critical role in this sector.

From infants to seniors: Mead Johnson China steps up on life stages needs

Mead Johnson China says it will not only focus on its traditional infant nutrition business, but also invest more in its R&D for kids and adult nutrition.

This is against the backdrop of a growing ageing population in China, as well as young parents becoming more particular about the types of nutrition that they are feeding their children with.

a2 milk to launch HMOs formula in China, new R&D centre underway

The a2 Milk Company (a2MC) is planning to launch a human milk oligosaccharides (HMOs) infant formula in mainland China during the second half of FY25 and is building a Global R&D Centre to meet Chinese consumer needs.

This is due to growing number of consumers in China choosing products that contain specialised formulations and ingredients, such as HMOs.

What’s trending in China? JD Health reveals latest best-selling CNY nutrition products

China consumers are showing greater interest in specialised ingredients when purchasing health foods and dietary supplements, based on JD Health’s observations of consumer spending behaviour during the recent Chinese New Year.

Probiotics for digestive health, protein powder for sports, weight management products – including probiotics, and dietary fibre are the top five bestsellers during the Chinese New Year season, according to JD Health – part of China’s e-commerce giant JD.com.

Kewpie looks to apply elderly-friendly food development expertise from Japan to China market

Japan’s Kewpie hopes to apply the expertise it has developed in producing elderly friendly foods in Japan to the China market in light of the latter’s rapidly increasing elderly population size.

Kewpie has been working on ways to help the elderly eat and enjoy foods via oral consumption and not via parenteral methods such as tube feeding, as studies have shown that physical chewing and oral ingestion has benefits to improve physiology.