March’s top 10: L’Oréal looking into supplements, Kirin and Blackmores’ product debut in Taiwan

下文介绍 2025 年 1 月 NutraIngredients-Asia 阅读量最高的十大新闻,包括显示摄入钾有助于睡眠的新发现、2025 年趋势预测,以及今年将开始生效的新法规等。
NIA top 10 stories (William Reed)

From L’Oréal’s evaluation of supplements targeting skin and hair ageing to the debut of Kirin and Blackmores’ first collaborative product in Taiwan, here are the 10 most-read stories on NutraIngredients-Asia in March 2025.

L’Oréal evaluating supplements that target skin, hair ageing

Happy young woman taking beauty supplements Studio shot, 20-25 years.
More beauty supplements and topical skin care products point to their ability to boost NAD levels and are being related to the longevity concept. (Timbicus/Getty Images)

L’Oréal is evaluating how it could provide “added value” via oral supplements to help consumers address skin and hair ageing.

The French cosmetics giant is interested in oral supplements that target hallmarks of ageing, such as mitochondrial dysfunction and cellular senescence.

The company recently announced its partnership with Swiss biotech firm Timeline that is behind Mitopure, a proprietary urolithin A supplement, which will be targeting mitochondrial dysfunction.

Kirin, Blackmores’ first immune health supplement debuts in Taiwan

Blackmores showcased its range of products at the Kirin Group
Health Science Business Strategy Briefing held on March 5, 2025.
Blackmores showcased its range of products at the Kirin Group Health Science Business Strategy Briefing held on March 5, 2025. (Kirin Group)

Kirin and its subsidiary Blackmores have launched their first collaborative product in Taiwan.

The product, known as Blackmores Revolutionary Strain LC Plasma Powder 4 benefits formula, contains Kirin’s flagship immune care postbiotic ingredient LC-plasma and indigestible dextrin.

It claims to offer health benefits including nourishing and strengthening the body, boosting the microbiota, supporting digestive and gut health, and supporting bowel movement.

The launch in Taiwan is a pilot project to test market response and collect consumer insights for future R&D.

Danone reaps strong infant formula sales in China, India in FY24

Danone-China-s-Aptamil-range-banks-on-new-HMO-A2-formulas-for-further-success.png
Danone has launched Aptamil Essensis, which is said to contain the highest amount of HMOs across the firm's portfolio, and Aptamil Essensis Toddler organic A2 protein milk in China.

Danone says it has continued to gain shares in China’s infant formula market, while sales in India, especially the super-premium sector, was “two times faster” than the market in FY24.

“Infant milk formulas have posted yet another year of solid growth”, said Juergen Esser, Group Deputy CEO, who is in charge of finance, technology & data at Danone, during his presentation of the company’s FY24 financial results on February 26.

Strong growth in Danone’s Aptamil infant formula brand was seen throughout the whole of last year, he added.

dsm-firmenich sets sight on targeting four hallmarks of ageing

Older man holding a clock
Epigenetic clocks are DNA methylation (DNAm) algorithms that combines information from measurements across the genome to quantify variations in biological versus chronological aging. (Gabrijelagal / Getty Images)

dsm-firmenich has set sight on targeting four of the 12 hallmarks of ageing, with its principal scientist underlining why they are the key priorities for nutra interventions.

Specifically, the main hallmarks of ageing that the company has identified and is targeting through its portfolio of nutritional ingredients are 1) cellular senescence, 2) mitochondrial dysfunction, 3) chronic inflammation, and 4) dysbiosis.

Gabriele Civiletto, associate principal scientist at dsm-firmenich, pointed out the above during his presentation at the Founders Longevity Forum that took place in Singapore on February 27 and 28.

Repair, protect, cleanse: Singapore longevity supplements firm unveils three step product innovation

For Youth recently launched The Age Defence System, a three-step solution for cellular health and longevity.
For Youth recently launched The Age Defence System, a three-step solution for cellular health and longevity. (For Youth)

Singapore supplements brand For Youth is seeking to condense the hallmarks of ageing into a consumer-friendly three step solution.

The brand recently launched The Age Defence System, a three-step solution for cellular health and longevity.

Slowing down the ageing process provides short-term benefits like more energy, improved sleep, and better skin. In the long run, it could also lower the risk of developing various health issues, said CEO and founder Jeff Duyvesteijn.

From infants to seniors: Mead Johnson China steps up on life stages needs

Mead Johnson China showcasing its seniors nutrition products sold under the brand Agijoy and kids nutrition products branded NutriPower.
Mead Johnson China showcasing its seniors nutrition products sold under the brand Agijoy and kids nutrition products branded NutriPower. (Mead Johnson China)

Mead Johnson China says it will not only focus on its traditional infant nutrition business, but also invest more in its R&D for kids and adult nutrition.

This is against the backdrop of a growing ageing population in China, as well as young parents becoming more particular about the types of nutrition that they are feeding their children with.

Developing nutritional products for the elderly is not a new endeavour for the company, although more attention would be paid to this area in 2025.

Foods that can be more easily chewed by seniors due to their declining chewing ability, is one category that the company has already worked on.

Holland & Barrett explores new Singapore opportunities after franchisee closure

Holland & Barrett's Singapore franchise partner has shut down all its brick-and-mortar stores across the island-state.
Holland & Barrett's Singapore franchise partner has shut down all its brick-and-mortar stores across the island-state. (Holland & Barrett Facebook)

Holland & Barrett has confirmed to NutraIngredients-Asia that its franchise partner in Singapore has closed all stores across the island-state, and that it is exploring “new and exciting opportunities” to continue its business in the South East Asian country.

Holland & Barrett’s business, including its brick-and-mortar stores and eponymous e-commerce platform in Singapore, had been operated by Jay Gee Health (PTE) Ltd for 16 years.

Responding to queries from NutraIngredients-Asia on March 10, a spokeswoman from Holland & Barrett confirmed that all its stores in Singapore have closed, and that the Singapore website has been taken offline.

The spokeswoman said the closure was due to changes within the franchise partner’s business. Consumers can still access information about the company’s products via the main Holland & Barrett website.

MuscleBlaze to ramp up global business as protein invention secures US patent

Whey-protein-for-the-Indian-gut-MuscleBlaze-s-new-sports-products-aim-to-improve-absorption.jpg
MuscleBlaze’s new sports products aim to improve absorption ©MuscleBlaze (Guan Yu Lim)

MuscleBlaze, one of India’s whey protein and sports nutrition market leaders, has secured an invention patent from the US, which it believes will help propel its international expansion.

Obtained on February 11, the patent, which can be assessed on US Patent Public Search, pertains to the invention of a blend of proteolytic enzymes that was also awarded with an Indian patent earlier on.

This blend of enzymes is of interest as it has been shown to improve the bioavailability of branched-chain amino acids (BCAAs) through the hydrolysis of whey proteins.

Singapore probiotic beer brand hopes to open up room for functional alcoholic beverage innovation

OMG! probiotic beer
OMG! probiotic beer (Zesty Gut)

Singapore-headquartered OMG! believes that its probiotic beer could spur further innovation in the functional alcoholic beverages space, as it embarks on a multi-phase growth plan.

The brand, which stands for “Oh My Guts!”, is distributed by local firm Zesty Gut Pte Ltd, with its beer made using a patented technology developed by the National University of Singapore’s Department of Food Science & Technology.

Unlike regular beers, this product is said to allow consumers to enjoy the experience without common post-drinking discomfort such as bloating while helping to support gut health.

EZZ to make US debut with products for gut, women’s health and sports

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EZZ Bone Growth Chews chewable tablets is designed for children and adolescents. ©EZZ

Australia-headquartered EZZ, which is currently heavily reliant on the China market, will make its US debut with four products for gut, women’s health, and sports.

The company announced the above during its FY25 first half financial presentation on February 26.

So far, 11 of its products are already registered with the US FDA.

Its US entry will be a digital and influencer-driven one, as it seeks to replicate its current strategy in regions like China. As such, it has developed products for the US market based on the bestselling charts off Amazon and TikTok.