Beer maker Asahi sets sights on health and wellness business expansion
Japanese beer maker Asahi has set sights on expanding its health and wellness business, such as developing functional drinks and promoting the global rollout of its lactic acid bacteria ingredients.
This is based on the company’s analysis of megatrends expected to take place by 2050.
It anticipates that global demand for alcohol alternatives and health-conscious products will continue to rise.
WATCH: Nestle says women’s health a new growth platform
Nestle has identified women’s health as a new growth platform and is assessing the launch of its maternal supplement brand “Materna” into markets such as India.
The rapid expansion of the women’s health market is one of the reasons for Nestle’s interest in this sector.
Speaking to NutraIngredients-Asia in the latest episode of “Behind the Big Story”, Renata Batal, Global Marketing Manager for Materna and Women’s Health at Nestle tells us more.
Kinohimitsu taps on plant-based protein, HMB drink for Malaysia supermarket expansion
Singapore brand Kinohimitsu, best known for its collagen products sold in pharmacy chains Watsons and Guardian, is expanding into supermarkets across Malaysia with 20 SKUs, including a plant-based protein and HMB nutritional drink.
The partnership will focus on introducing Kinohimitsu’s products across Peninsular and East Malaysia’s modern trade channels, including hypermarkets, supermarkets, convenience stores, and mini market chains.
The goal is to make the products more accessible to consumers beyond pharmacy chains and e-commerce, said Jennifer Chin, chief operating officer of Kino Biotech.
‘Nutra is the future’: Why Indian Ayurveda giant Baidyanath is entering into supplements space
Indian Ayurveda powerhouse Baidyanath is venturing into the global nutraceuticals market, having launched its first set of nutraceuticals products under the brand Siddhayu at Vitafoods Europe 2025.
The first stage of the launch consists of 27 products targeted at three key areas: 1) men and women’s health 2) healthy ageing and 3) kids nutrition.
Unlike its parent company, these products are not Ayurveda-based, but are developed using scientifically backed ingredients, such as botanicals, said chief marketing officer M. Krishnamurthy Rao.
KGC taps travel retail to boost red ginseng awareness
Korea Ginseng Corporation (KGC) is tapping on travel retail to grow global awareness of its core red ginseng products.
The company sees travel retail as a channel crucial in growing global awareness of red ginseng.
While the travel retail stores included its core bestsellers, it has also developed products and promotions tailored to the needs and trends of travellers.
