The new collaboration will drive the distribution of K. Patel’s Ayurvedic botanical extract portfolio across Europe and the UK, focusing on offering holistic solutions for hormonal, metabolic and digestive balance.
The partnership also seeks to address a gap in the market for female-focused Ayurvedic supplements, according to the press release.
Jaime Durán Sanz, chief business officer at SuanNutra, told NutraIngredients that the company’s plan is “to develop high quality and full traceability supported ingredients tailored to the needs of European and UK formulators, aligning with European Food Safety Authority (EFSA)-compliant standards and adapted for consumer-ready supplement formats.
“Our combined strengths allow us to translate traditional Ayurvedic wisdom into modern, effective wellness solutions, tailored to the evolving preferences of the European consumer,” he said.
What does the agreement involve?
K. Patel Phyto Extractions, the botanical extracts manufacturer founded in 2005, holds a portfolio of ingredients including shatavari (Asparagus racemosus), fenugreek, green coffee, triphala, gymnema (Gymnema sylvestre), ginger and curcumin.
“K. Patel Phyto Extractions had a presence in Europe prior to this agreement,” Durán Sanz told NI. “However, the company recognized the need for a strong local partner to effectively reach European nutraceutical customers.”
“By partnering with Gonmisol, a company with over six decades of experience and a robust client network across Europe, K. Patel can now strategically scale its presence. This exclusive distribution agreement significantly enhances K. Patel’s access to the European market, leveraging Gonmisol’s extensive market reach, regulatory expertise, and innovation capabilities,” he added.
Demand for Ayurvedic supplements in Europe
Ayurveda is a traditional system of medicine from India that dates back thousands of years.
The global Ayurvedic supplement market is forecast to grow at a CAGR of 9.9% over the next decade. According to a recent report by Future Market Insights, analysts expect the market to reach $4.7 billion by 2034, up from approximately $1.8 billion to $2.0 billion in 2024.
And while Asia-Pacific reportedly leads the market, North America and Europe are also emerging as high-growth regions, thanks to popular wellness trends and growing consumer interest toward natural remedies.
According to data from the Dutch government organization CBI, Europe imported 237,000 tonnes of medicinal and aromatic plants in 2022 worth €1.3 billion, which was up by 2.1% in volume and 9.1% in value since 2018. It also accounted for 28% of the global Ayurvedic product market in 2024.
“Europe is now entering a rapid expansion phase, much like the U.S. did earlier, driven by ingredients that check all modern consumer boxes: natural, traditional, sustainable and scientifically credible,” Durán Sanz said.
Apparently, several key factors are contributing to this rapid growth, one being that increased health consciousness and a focus on preventive healthcare are fueling interest in natural remedies, including Ayurvedic supplements, according to data from The Business Research Company.
Furthermore, influencer marketing and wellness trends on platforms like Instagram and TikTok are also raising awareness about Ayurvedic remedies, where across social media, Ayurvedic solutions are often blended with broader wellness trends like ‘clean beauty’ and ‘holistic living.’
Women’s health
The Ayurvedic trend shows particular promise in the women’s health area, with ‘natural’ and ‘holistic’ supplements seeing growth in women’s health, personalized formulations and clean-label personal care.
According to Durán Sanz, consumers are actively seeking natural support for hormonal health, menstrual regulation, perimenopause, fertility and libido.
“Ayurvedic botanicals such as shatavari, fenugreek, gymnema, triphala and curcumin offer well-documented, tradition-backed, and science-supported benefits in these areas—making them an ideal fit for these needs,” he told NI.
“There is an undeniable ‘white space’ for female-focused Ayurvedic supplements addressing hormonal, metabolic and digestive balance,” Maria Angeles Gutierrez Montero, marketing director of SuanNutra, stated in the press release. “We consistently receive requests for such holistic solutions to address them.”