China sees growing interest from Italian nutra firms
More Italian nutraceutical firms are seeing China as a potential export destination, with a group of companies forming the Italian pavilion for the first time at the Healthplex Expo 2025 held in China.
One of them was Farmaflor, which is exploring the Chinese market as part of its global expansion plans that started about five years ago.
Part of the reasons for Italian brands showing interest in China is the size of its nutraceutical market, growth outlook, and their growing ability to rival brands from other countries.
From livestreaming to mini drama ads? Six trends in China’s health foods market
Livestreaming has been a popular channel for China consumers purchasing health foods in recent years, and product advertisements in mini dramas could become the next big thing.
This was highlighted by Zhongpeng Zhang, secretary general of China Nutrition and Health Food Association (CNHFA), who presented on key health foods trends in China at Growth Asia Summit 2025.
The three-day summit kicked off on July 15 at Marina Bay Sands Expo and Convention Centre Singapore, featuring keynote presentations and panel discussions from industry experts across Asia-Pacific’s health and nutrition sector.
Chinese sauerkraut yields probiotic breakthrough for gout
Synbio Tech has launched a probiotic tackling high uric acid levels and gout exclusively in China – a market with strong potential demand in this area due to the drinking culture and consumption of diets high in purine.
The probiotic strain Lactiplantibacillus plantarum FS4722 was exhibited at the HI & FI Asia-China 2025 tradeshow held in Shanghai between June 24 and 26.
Isolated from Chinese sauerkraut, the strain’s capability in regulating uric acid levels was proven by researchers from South China University of Technology.
HECH looks to longevity, high potency formulas to grow China’s beauty market
German brand HECH is planning to use anti-aging and high-potency ingredients to capture a wider group of consumers in China.
Its products are sold in China via cross-border e-commerce, primarily focusing on collagen supplements. Among its bestsellers is Caviar Collagen Ruby Elixir, a liquid ampoule containing fish collagen peptide and other functional ingredients.
To pursue further growth, HECH plans to expand its offerings beyond its flagship collagen products. One of its strategies is to add anti-aging benefits, such as cellular rejuvenation, to its beauty-from-within products.
GNC China taps on TikTok to drive nutrition pack sales
GNC China says the use of Douyin, China’s version of TikTok, has helped to drive consumer awareness and success of its daily nutrition pack range.
The company debuted its nutrition pack SKUs marketed as Vitapak three years ago. Together with its cardiovascular health and kids nutrition products, they now form the three major SKUs for GNC China.
Today, Vitapak is also one of the market leaders in China’s daily nutrition packs category. On e-commerce platform JD Health, for instance, four out of 10 products in the bestselling list are from GNC.
