The company, which exhibited for the first time at Vitafoods Asia 2025 held in Bangkok on September 17-19, said that it hoped to expand into neighbouring markets like Singapore, Malaysia, and the Philippines.
So far, the company has launched 29 SKUs under the brand Life Vitamins in its domestic market and about six of them in Laos.
In Thailand, the company started off by selling its products on TikTok where it has amassed 497.9k followers as of October 3.
However, it also went on an aggressive expansion into brick-and-mortar last year, and counts Central Retail’s Tops Vita, Tops Market, and Tops Daily among its major retail partners today.
Bangkok Dusit Medical Services (BDMS)’s subsidiary Dr Pharma and Save Drug are also examples of its pharmacy chain partners.
Speaking to NutraIngredients at Vitafoods Asia, CEO Padtanachad Chuenchomboon said he saw US brand Now Foods as a model example and hoped to emulate its success.
“NOW foods is my target because it was the first supplement brand that I know and they sell products at competitive prices, not too expensive.
“Through this way, they have helped people across the globe achieve wellness through preventive health measures,” he said.
He hope to expand his products’ regional presence by attending Vitafoods Asia.
“This is the first time that we’re exhibiting. Our booth is supported by government subsidies and we are looking for distributors to launch our products into Singapore, Malaysia, Philippines.f
“This is the key reason for participating in the exhibition,” he said.
Boost Up Life Center dived into the dietary supplements market first with its beta-glucan supplement for immune support.
Its recent launches include GABA Plus and Magnesium Bisglycinate - both in capsules form - in response to market trends and demand.
“These products were launched due to requests from our sales partners like the BDMS Company’s Dr Pharma pharmacy chain.
“BDMS is one of the biggest private hospital chains in Thailand,” he said.
Laos
Outside of Thailand, the company had chosen Laos as its first export market, which Padtanachad said was due to the appeal of Thai products driven by Thai pop culture and celebrities in Laos.
Some of the SKUs that it currently sells in Laos include vitamin B complex, multivitamin, collagen type II plus boron, zinc plus vitamin C, and L-Gluta plus collagen.
The products are sold via individual stores.
“Laos does not have big health and beauty chains like Watsons and Boots, but stores run by individuals who will order and buy our products from Thailand and then sell them in their own shops,” he said.
How it all started
Padtanachad was in the aviation industry for 15 years before he took the plunge and set up his own supplements company.
His interest in the dietary supplements industry started while searching for solutions to support his kids’ health.
That was also how he came across Now Foods and bought his first product from the brand - a basic vitamin C supplement, he said.
He later took up a health and wellness long-distance online course by Harvard Medical School Executive Education, where he learned about lifestyle medicine, nutrition, and longevity health, he said.
He later went on to launch his own dietary supplement company run together with his wife. The products were initially manufactured by an OEM firm, before he decided to set up and manufacture in his own factory.
