Q-commerce: What’s driving uptake in India?
Q-commerce, the short-form for quick-commerce, has become a phenomenon across India, where consumers can get their hands on goods ranging from groceries, infant formulas, personal care products, to nutraceuticals.
Sales of q-commerce now made up almost half of all its e-commerce channels combined for India’s nutraceutical retailer HealthKart - owner of brands such as MuscleBlaze and HK Vitals.
Blinkit, Swiggy Instamart, and Zepto are some examples of q-commerce providers in India, but traditional e-commerce platforms like Amazon and FlipKart are also joining the race.
From coffee creamers to biotics: Top trends and formats driving innovation in dairy
Dairy products and alternatives are projected to reach a retail value of $707.5bn in 2025, according to Euromonitor International.
In the functional dairy space, consumers aged over 65 are driving demand for products that supports cardiovascular health, digestion and cognition.
When it comes to label claims, protein, gut health and need states resonate the most – especially when backed by science and clean-label ingredients, said Dairy Global Insight Manager, Maria Mascaraque.
The ‘proteinification’ of everything
Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.
“Protein continues to be one of the most dynamic categories at The Vitamin Shoppe and Super Supplements, with momentum accelerating through 2025,” said Jack Gayton, vice president and general merchandise manager at The Vitamin Shoppe.
Gayton told NI that the protein bars and snacks segment has increased by almost 30% year-to-date, with RTD protein products up over 25%.
JSHealth debuts men’s health product for hair growth amid strong demand
JSHealth Vitamins has launched its first supplement targeted at men - Hair + Energy For Men - based on strong feedback for hair growth support products.
Based on the company’s market research, over 60% of men suffer from hair loss by the time they are 35 years old.
The new product contains proprietary iodine from its exclusive blend of JSHealth kelp and zinc, ginkgo for healthy blood circulation and Siberian ginseng for physical stamina, energy levels, and mental clarity.
Magnesium, relaxation, and sleep supplement trends in Australia
The Australian supplement market is seeing an increase in products for energy, sleep, and muscle relaxation, with ingredients like magnesium at the center of the action.
Swisse Wellness, JSHealth Vitamins, Opella-owned Nature’s Own, Ārepa, and AusVitality Wellness Co are some of the brands that have launched magnesium products in recent months.
Interest in magnesium could have come from discussions on social media like TikTok, according to Sarah Lawman, head of Australia at JSHealth Vitamins.
