IPA opens China office, unveils upcoming plans
The International Probiotics Association (IPA) has officially opened its China office located in Shanghai and is represented by Dr Dan Cheng. It is the first office that IPA has set up in Asia-Pacific (APAC).
Executive Director George Paraskevakos told NutraIngredients that the China office was set up in response to growing membership of Chinese companies, as well as to set up a touch point in APAC, which is the region with the biggest probiotic market.
Examples of its China member companies are Angel Yeast, Wecare Probiotics Co., NutriWow, and Shanghai Novanat Co., Ltd.
Start-up banks on Hong Kong’s protein supplement market growth potential for debut
Primal Power Nutrition (PPN), a start-up by former athletes and professional sports coaches, is debuting its products early next month in Hong Kong—a market where it sees potential for growth.
It will be launching products in the whey protein, electrolytes, and creatine categories.
Although there is a common perception that protein supplements are consumed by elite athletes, the founders believe that protein supplements could become a “much bigger staple” in everyday life in Hong Kong.
China regulator to tighten control on health foods marketed to seniors
China’s State Administration of Market Regulation (SAMR) said it would be tightening control on health products marketing, especially health foods marketed to seniors.
Seniors have become the target of unscrupulous health foods marketing and purchasing health foods at exorbitant prices, said the SAMR.
Seniors aside, the rise of private domain marketing on WeChat has also enabled exaggerated and fake claims marketing to take place in more channels.
China regulator to release new stability and safety rules for health foods
China’s SAMR is introducing new health foods regulations, including requiring more stability and safety reports on non-purified fermented raw materials.
The new rules will be introduced to the current “China Food Safety National Standard Good Health Food Production code (GB17405)”, it announced in a press conference in late August.
The new regulations are aimed at safeguarding consumer health, promoting the industry’s development, and implementing policies.
Whey protein intake with exercise improves MPS in time- and dose-dependent manner
The combination of whey protein supplementation and physical exercise could improve muscle protein synthesis (MPS) in a time- and dose-dependent manner, according to a new review in China.
The findings, published in Nutrients, showed that the combination of whey protein supplementation and exercise resulted in a significant rise in myofibrillar fractional synthetic rate (FSR).
The increment ranged from 1.3 to 1.6 folds when consumed immediately after exercise, and up to 2.5 folds when taken 45 minutes prior to multiple-set resistance exercise.
