China: Food supplements, health and nutrition

China

中国政府点名违反广告法的保健食品公司

中国国家市场监督管理总局公布了2019年第一批典型的虚假违法广告案件。多数涉事公司都被指在为保健食品打广告时夸大其词。

Bad ads: Chinese authorities name and shame health food firms for marketing breaches

China's State Administration for Market Regulation (SAMR) has published a list of fake or illegal product advertising cases covering health foods for the first time this year, with many carrying a raft of exaggerated claims.

雀巢旗下的美国公司生命花园以’mykind’系列进军中国保健食品市场

雀巢健康科学旗下的生命花园（Garden of Life），一家美国有机膳食补充公司，以mykind高端有机天然维生素系列产品，进一步开拓中国市场。

Nestlé's US subsidiary Garden of Life expands offerings in Chinese market with ‘mykind’ supplement series

Nestlé Health Science's subsidiary, Garden of Life — a US-based organic health supplement firm — is expanding its offerings in China with the launch of its 'mykind' series of supplements.

个性化美容营养软糖：中国护肤品牌把触角延伸至内调外养系列

中国精准护肤品牌 MeumSpring 首次推出达到内调外养的功能性软糖，进军精准营养市场。

Personalised gummies for skin health: Chinese skincare brand expands into nutrition with beauty-from-within range

Chinese precision skincare brand MeumSpring is moving into the personalised nutrition space with its first range of functional gummies for the beauty-from-within category.

外国产品的魅力：调查显示，过半中国消费者倾向于选购进口保健食品

根据中国营养学会的一项调查，超过一半（53.7%）的受访中国消费者说，他们曾经购买进口营养保健品，而只有7.9%倾向于选购国产营养品。

Imports still impress: Survey reveals Chinese consumers place premium on overseas supplements

More than half (53.7%) of the Chinese consumers surveyed said they bought imported nutrition supplements, while only 7.9% preferred to buy local products, according to a white paper released by the Chinese Nutrition Society.

Life-Space 计划靠研发新品、增强品牌及设立代购小组来拓展中国市场

澳大利亚公司Life-Space 益生菌计划从不同方面拓展中国市场，包括更活跃于代购平台、推进新品研发、以及提高消费者对品牌的认识。

Life-Space ramps up China activity with NPD, branding boost, and dedicated daigou department

Australian firm Life-Space Probiotics is ramping up its China activity from multiple angles, with plans in place to grow its presence on the daigou platform, drive NPD, and raise consumer awareness.