Benefits in Focus: Immune Health

Format: PDF file | Document type: Infographic | Promoted Content

This content is provided by Kerry ProActive Health, and any views and opinions expressed do not necessarily reflect those of

Benefits in Focus: Immune Health

Consumers of all ages cite immune health as a top benefit driving their purchases, along with improving gut/digestive health. Worldwide, specific health goals drive purchase of fortified and functional beverages (71%) and supplements (60%). Among these goals are helping themselves and their family members have more healthy days. But in a crowded market, finding products with formats and benefits especially suitable for specific family members, and determining which products deliver the exact desired benefits can be a challenge for consumers. Get our latest infographic to see how demand for clinically supported immune and digestive health-supporting ingredients drives formulation opportunities for products with benefits for all.

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