Technical / White Paper
Format for Success: The State of the Global Immune Health Supplements Market
With intensified focus on immune health, consumers are broadening their scope in the search for supplements, particularly those with unique, branded, science-backed ingredients. Although the popularity of traditional supplements remains high, the market is pivoting to address the needs of consumers who prefer other formats.
As a result, definitions of supplements are changing to encompass a broader range of products, further blurring the lines between supplements and functional foods and beverages. Download the white paper, Format for Success: The State of the Global Immune Health Supplements Market, for market insights and formulation opportunities.