Sports Nutrition

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Authentic action: Standing out in a competitive landscape

By Natasha Flynn, business development manager, HealthDirection

With more than 30,000 businesses generating sales of over A$4bn (US$3.1bn), the Australian complementary medicines industry has created a highly competitive landscape.

Interpol: 'The use of doping substances to artificially and illegally boost performance is no longer solely associated with elite athletes, as the Internet has made products such as anabolic steroids available to mass consumers.' ©iStock

WADA & Interpol unite to fight doping - protein peptides included

Interpol has teamed up with the World Anti-Doping Agency (WADA) to fight the trade in doping products like steroids, hormones and banned performance-enhancing protein peptides that are being purchased usually online by both elite and amateur sportspeople.

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