GROW – Gelatin Representatives of the World – is a joint working group of the four regional gelatin associations GMAP (Asia/Pacific), GME (Europe), GMIA (North America) and SAGMA (South America).
These associations have a long history of working together on safety and testing aspects of gelatin. In the face of globalization, the international, national and regional regulatory framework is becoming increasingly complex. In the interest of customers, consumers and the gelatin industry worldwide, sharing regular information and alignment and the need for effective global communication are clearly essential. GROW strives to strengthen dialog between regional gelatin associations in order to ensure safe, natural, and reliable products. GROW also informs, educates and communicates with customers and the media on the benefits of gelatin and collagen peptides with regard to safety, nutrition, health and sustainability.
Initiated in February 2020, the GROW working group actively pursues global exchange in two committees: the GROW Steering Committee and the GROW Public Relations Committee. The GROW Steering and PR Committees neither directly nor indirectly handle any topics of a commercial nature.