Industry can play a major role in improving nutritional problems in APAC, but when it comes to collaboration with governments and agencies, there needs to be a focus on a smaller number of projects that have a bigger overall impact.
The ASEAN market presents a wealth of opportunity for Australian functional food firms, according to a joint report by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and auditor KPMG.
Singapore-based e-commerce portal Fitlion has become the official nutrition partner of English Premier League club Burnley FC, in a deal that will focus heavily on a personalised approach for each player.
Irish brand VitHit expects its upcoming APAC debut to open doors for further expansion within the region for its sole product: a range of six functional bottled beverages developed as a healthy alternative to sugar-sweetened drinks.
US-based BioCell Technology has set its sights on Japan and South Korea as the next big Asian markets for its patented BioCell Collagen, thanks to opportunities presented by the ageing population and 'beauty from within' trend in both countries.
A forward-thinking approach to infant formula is required to properly benefit both industry and consumers in Asia-Pacific's diverse markets, and must be supported by extensive research and strong co-operation with regulators.