Financial plays

Herbalife earnings recovering after FTC fine, restructuring

Herbalife earnings recovering after FTC fine, restructuring

By Hank Schultz

Herbalife says it is successfully emerging from the pall cast by an investigation and subsequent fine levied by the US Federal Trade Commission. The network marketing giant said fourth quarter earnings showed that business is trending back up after taking...

The industry will continue to move towards tailored or personalised vitamin programmes. ©iStock

OPINION: Why multivitamin sales continue to rocket in Australia

By Gary Scattergood

Data shows that vitamins, minerals and supplement sales in Australia recorded almost 70% growth since 2013, while multivitamins excluding minerals grew by 34% in 2017 alone. Complementary Medicines Australia’s health economist Aiden Essery explains why.

Watch: Marketing masterclass – Why do so many new products fail?

Nutrition Asia Video Series

Watch: Marketing masterclass – Why do so many new products fail?

By Gary Scattergood

Focusing too much on the innovation behind a new product and not grounding it in the benefits for the consumer is one of the main reasons why a high proportion of new supplement and functional food products fail to achieve sales success, according to...

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