Taiwanese supplement manufacturer Phermpep, which produces kefir-based finished products and ingredients for improved bone and heart health, will launch in its first international markets later this year.
Supplement and functional food firms must appeal to consumers’ emotions if they want new products to sell well in Asia's more developed nations, according to Frost & Sullivan’s Asia-Pacific director Natasha Telles D’Costa.
Supplement firms looking to set up shop in China should not buy into local businesses’ promises of guan xi (connections), and should be mindful that it could take up to four years of preparation to enter the market.
Canadian supplement firm Jamieson Wellness is targeting expansion in Asia on the back of a successful IPO, with its CEO identifying Asia's rising affluence and ageing population as two reasons for optimism.
Trade body Complementary Medicines Australia (CMA) is to host a delegation from the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) at its annual conference next month, as the Aussie industry seeks to build...