Trend tracker: Q-commerce, ‘proteinification’, magnesium in the spotlight
Find out more about India’s quick-commerce boom, ‘proteinification’ in food and drinks, and what’s driving the popularity of magnesium supplements in Australia.
Supplements
Q-commerce: What’s driving uptake in India?
Q-commerce, the short-form for quick-commerce, has become a phenomenon across India, where consumers can get their hands on goods ranging from groceries, infant formulas, personal care products, to nutraceuticals.
Vitafoods Asia 2025
IPA opens China office, unveils upcoming plans
The International Probiotics Association (IPA) has officially opened its China office located in Shanghai, and Executive Director George Paraskevakos recently spoke with NutraIngredients on the association’s plans in the country.
Vitafoods Asia 2025
Now Foods inspired: TikTok popular Thai brand seeks expansion across SEA
Thai dietary supplement company Boost Up Life Center (Thailand) Co. Ltd is seeking expansion across South East Asia, with its CEO citing US brand Now Foods as its target and inspiration.
Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight
See new developments from health and nutrition brands across Asia-Pacific, including HealthKart’s exclusive partnership with bodybuilding Olympian Ronnie Coleman, Haleon’s Bone Up campaign, and NatXtra gummy nutraceuticals launch.
Women’s health webinar to uncover trends, innovation, marketing tips for APAC
Find out more about the latest in women’s health nutraceutical innovation trends, research, and marketing tips for the Asia-Pacific markets in our upcoming webinar.
HealthKart seals exclusive manufacturing, sales deal with Ronnie Coleman
HealthKart has sealed a deal with eighth-time bodybuilding Olympian Ronnie Coleman, where they would be the exclusive manufacturer and distributer of his sports nutrition products in the Indian market.
Study unveils mechanisms impacting maternal health during vitamin D deficiency
New research has uncovered metabolic alterations linked to vitamin D deficiency and suggests potential mechanisms driving its impact on maternal lipid metabolism.
Osteoporosis in APAC: Haleon on scaling up bone health campaign and NPD
Haleon is scaling up its Bone Up campaign in China and is exploring plans to bring the initiative across Asia-Pacific amid high prevalence of osteoporosis.
India’s spice firm to debut gummy range for in-house nutra brand
Synthite Industries Ptd Ltd, one of India’s largest spice and herb ingredient suppliers, is debuting a range of gummy nutraceuticals under its nutraceutical brand NatXtra, including anti-aging gummies.
Q&A: The gut-skin-brain axis and the future of microbiome beauty
The gut-skin-brain axis is scientifically proven to influence skin health, mental well-being and overall beauty. Stress and inflammation are major factors impacting the skin-gut-brain axis, with new research highlighting how interconnected they are.
GNC expands Watsons Singapore’s presence; clarifies links with LAC
GNC Holdings has expanded its partnership with health and beauty retail chain Watsons and has clarified that the GNC brand is entirely different from LAC - a health supplement brand and retail chain now run by people behind its former Singapore franchisee.
Regulatory review: GST cuts, self-affirmed GRAS, health foods safety rules
India slashing GST for nutraceuticals, US proposing amendments to Generally Recognized as Safe (GRAS), and China’s upcoming health foods safety rules review are some of the new updates in this regulatory news round-up.
Start-up banks on Hong Kong’s protein supplement market growth potential for debut
Primal Power Nutrition (PPN), a start-up by former athletes and professional sports coaches, is debuting its products early next month in Hong Kong - a market where it sees potential for growth.
Australian industry body corrects nutraceutical misconceptions by local media
Complementary Medicines Australia (CMA) has published a statement addressing misconceptions and inaccurate information made by a local media regarding nutraceuticals.
India cuts nutraceuticals GST to 5%, minister urges firms to pass on savings
The Indian government last week announced a steep reduction in GST rates for nutraceuticals from 18% to 5%, and the minister of commerce has urged companies to pass on the savings to consumers.
JSHealth debuts men’s health product for hair growth amid strong demand
JSHealth Vitamins has launched its first supplement targeted at men - Hair + Energy For Men - based on strong feedback for hair growth support products.
NZ export exemption rules give only “limited benefits” for supplements - expert
New Zealand companies exporting dietary supplements and food are exempted from certain domestic labeling and composition rules from September 25, but these are not enough to boost supplements exports.
Magnesium, relaxation, and sleep supplement trends in Australia
The Australian supplement market is seeing an increase in products for energy, sleep, and muscle relaxation, with ingredients like magnesium at the center of the action.
Singapore’s Gumazing diversifies portfolio to evolve into family-centred brand
Singapore-headquartered Gumazing aims to evolve from a children’s gummy specialist into a holistic family wellness brand with its expansion into women’s health and other development plans in the pipeline.
China regulator to tighten control on health foods marketed to seniors
China’s State Administration of Market Regulation (SAMR) said it would be tightening control on health products marketing, especially health foods marketed to seniors.
China regulator to release new stability and safety rules for health foods
The Chinese regulator is introducing new health foods regulations, including requiring more stability and safety reports on non-purified fermented raw materials.
Cocoa extract may support healthy blood pressure: COSMOS data
Supplementation with a cocoa extract may reduce incident hypertension by 24% in participants with normal systolic blood pressure, according to a new analysis of data from the COSMOS study.
Food, nutra policies must match risks, not stifle competition - experts
Regulations should protect consumers by matching actual risks, but misplaced focus may hinder innovation and fair competition, experts caution
WATCH: Anti-aging, magnesium glycinate launches fuel Swisse’s H1 growth
Swisse has reported strong growth in its key markets of China, Australia and New Zealand for the first half of this year, led by what it says are innovations that have aligned with changing consumer preferences, including beauty, magnesium glycinate...
THG-CJ partnership aims to accelerate Myprotein’s omnichannel growth in South Korea
UK-headquartered THG is partnering with CJ Group to build on Myprotein’s presence in South Korea through an efficient, capital-light approach, with growth strategies targeting multiple channels and localization.
Not what but how: Innovation opportunities for eye supplements lie in delivery systems
Nano Singapore says that innovation opportunities for eye supplements are not only about the ingredients, but also how they are delivered and combined with synergistic bioactives for maximum benefit.
Eye health: Emerging ingredients and research areas
While lutein and zeaxanthin are common ingredients used in eye health supplements, there is emerging research on ingredients such as red ginseng, citicoline, and cordyceps.
Japanese firm launches eye supplement with habit support app for ‘supplement refugees’
Japanese firm YURU Co Ltd has introduced a new eye supplement containing liposomal lutein and coupled it with a proprietary habit support app catering to “supplement refugees”.
Personalized wellness set to play key role in future of men’s health – Nano Singapore
Nano Singapore believes that dietary supplements are just one part of men’s health and wellness journeys, as male consumers increasingly seek personalized solutions integrating technology and natural products.
Calcium, protein the most used supplements among China centenarians
Calcium and protein are the most used health supplements among China centenarians, according to a new study involving over 2,800 centenarians.
Daewoong releases 7-in-1 supplement amid burgeoning ‘era of omni-functional products’
Daewoong Pharmaceutical has released a seven-in-one supplement in response to concerns raised by consumers and the rising demand for convenient multi-nutrient products.
Growth Asia Summit 2025
Biotics for GLP-1 and metabolic health: Where are the opportunities?
Pre, probiotics could be used as companion products for GLP-1 drugs users to tackle side effects of the drug’s use, or used as an alternative to help with weight management.
Healthplex Expo 2025
China sees growing interest from Italian nutra firms
More Italian nutraceutical firms are seeing China as a potential export destination, with a group of companies forming the Italian pavilion for the first time at the Healthplex Expo 2025 (HNC Expo) held in China.
MFDS considers hydrolyzed milk protein as sleep support ingredient
South Korea’s Ministry of Food and Drug Safety (MFDS) is considering the approval of hydrolyzed milk protein as an ingredient for improving sleep quality.
Supplier update: dsm-firmenich, PhytoGaia, TSI in the spotlight
This round-up looks at the supplier firms driving new developments across Asia-Pacific’s nutraceuticals market, including dsm-firmenich and PhytoGaia’s research on cellular health, TSI’s premiere on Shanghai Stock Exchange and more.
Why creatine is the hottest ingredient in functional food and beverage
With a projected CAGR of 25.2%, creatine is a breakout ingredient in functional food and beverage
dsm-firmenich launches three-step pack to tackle cellular senescence
dsm-firmenich has launched a three-step solution to tackle cellular senescence, as part of its research and innovation in targeting the hallmarks of aging.
Cell Biotech to enter Thailand and Philippines on the back of strong export growth
South Korean firm Cell Biotech looks to enter Thailand and The Philippines within the second half of 2025, on the back of continued performance as one of the top K-probiotic exporters.
Nearly 240 adverse event reports on B6 received in first half of 2025 - TGA
Australia’s Therapeutic Goods Administration (TGA) received 239 adverse event reports for complementary medicines containing vitamin B6 between January 1 and June 30 this year.
Nestlé considers selling supplement assets
Four years after Nestlé acquired the Bountiful Company for $5.75 billion, the Swiss conglomerate may be willing to divest itself of its vitamins, minerals and supplements brands.
Australia’s vitamin B6 saga: Legal firm considering claims against more brands
The law firm behind a potential class action against Blackmores in relation to a product containing Vitamin B6 is also considering investigations into other brands.
Nestle Health Science opens retail store, customized nutrition in South Korea
Nestle Health Science has opened a retail store in South Korea, where customized health supplements services, alongside its flagship brands such as Vital Proteins, are available.
Jung Kwan Jang addresses men’s health, andropause with red ginseng-based innovations
Korea Ginseng Corporation (KGC)-owned Jung Kwan Jang is addressing various men’s health concerns, including prostate issues and andropause, through different lines of red ginseng-based products.
Growth Asia Summit 2025
From livestreaming to mini drama ads? Six trends in China’s health foods market
Livestreaming has been a popular channel for China consumers purchasing health foods in the recent years, and product advertisements in mini dramas could become the next big thing, said an industry expert who highlighted five other health foods trends at...
Australia manufacturing gets a boost from US-China trade uncertainty
The ongoing US-China trade war has given the Australia nutraceutical manufacturing sector a boost, as companies look to shift their operations to regions with safe and quality production capabilities, alongside stable trade policies.
Over 100 vitamin B6 supplements could become OTC medicines in Australia
Over 100 vitamin B6 supplements could become “pharmacist-only” medicines in Australia by February 2027, the local regulator announced.
Healthplex Expo 2025, Natural & Nutraceutical Products China 2025 (HNC 2025)
GNC China taps on TikTok to drive nutrition pack sales
GNC China says the use of Douyin - China’s version of TikTok - has helped to drive consumer awareness and success of its daily nutrition pack range.
New Zealand’s BLIS Technologies looks to expand sales of oral probiotics in China
New Zealand biotech firm BLIS Technologies aims to expand sales of its patented probiotic ingredients for oral health in China, a category that it says remains under-tapped.
Powdered hydration sticks make big push into mainstream market
The drinks are finding favor with consumers thanks to convenience, portability and meeting health and wellness needs