With a wealth of experience on B2B publications, Rachel is the editor of BeverageDaily. She has a particular focus on market trends, business strategies, brand development and innovation: keeping at the front of the industry by analysing complex market dynamics and anticipated regulatory shifts to draw out actionable insights for business executives. Rachel frequently moderates webinars and panel discussions at live industry events, sits on judging panels for industry awards, and travels internationally to trade shows and conferences. As a multi-media NCTJ-qualified journalist who has covered a wide range of subjects from food to pharmaceuticals, Rachel is particularly interested in developing digital storytelling and editorial strategies that resonate with business leaders.

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Does gut health soda have global potential?

Does gut health soda have global potential?

By Rachel Arthur

Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?

Coca-Cola boosts Powerade production in Australia

Coca-Cola boosts Powerade production in Australia

By Rachel Arthur

Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.

Molson Coors launches probiotic seltzer

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.