Immunity-boosting health products for older adults have massive ‘untapped potential’ in Asia, and especially in China, with less than 1% of new launches in the past five years being specifically created for the over 55s.
The eight finalists for the Future Food Asia Award have been announced, with the winner of the US$ 100,000 grant set to be announced in Singapore this week.
Despite Asia Pacific being a region with high incidence of cardiovascular diseases (CVDs), sales of cardiovascular health positioned foods and beverages are not high, writes Maria Mascaraque from Euromonitor International.
The functional food ingredients market in Asia Pacific is being tipped to rise from $2.85bn at the end of 2016 to $5.04bn in 2026 with probiotics projected to be the fastest growing segment over the forecast period