Asia Pacific consumers are increasingly demanding a combination of affordability, health and tastiness when making their food and beverage purchasing decisions, driving the rise of what is known as the ‘and’ consumer.
Customisable meal kits are a baby food category that has yet to be widely explored, and could provide a good alternative for parents who feel the burden of guilt for “cheating” with RTE foods.
A new survey in Japan has found that a fraction of Japanese consumers, especially men and the younger generation, prefer quick and easy meals from convenience stores to preparing their own lunch boxes, spelling major opportunities for firms making RTE...
The South Korean government has imposed tougher criteria on ready-to-eat (RTE) and ready-to-cook (RTC) instant products that want to make healthier nutritional claims on pack, in an expansion of rules first placed on instant noodles earlier this year.