America’s nicotinamide riboside (NR) maker Chromadex is eyeing omnichannel retail in China and is confident of achieving the ‘blue-hat’ health foods registration status – required for normal trade of health foods in China – in the next 24 months or less....
Supplements that claim to boost the body’s level of nicotinamide adenine dinucleotide (NAD+), namely nicotinamide mononucleotide (NMN) and nicotinamide riboside (NR), are increasingly common in Asia’s dietary supplement market.
ChromaDex has launched its nicotinamide riboside (NR) supplement, TRU NIAGEN, in stick packs in Hong Kong as it seeks to cater to the nutritional needs of active individuals, beyond its traditional healthy ageing customer base.