Vitamin

Delivery Formats: Will consumers sip their supplements?

Delivery Formats: Will consumers sip their supplements?

By Adi Menayang

At this year’s Natural Products Expo West, Trace Minerals Research launched a line of supplement straws. The company isn’t the first to play with this concept, but it certainly is one of very few. So what’s the appeal of dipping one’s toes into these...

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