High prices, “unscrupulous suppliers”, and inadequate identification methods have resulted in adulteration rates of saw palmetto extracts reaching 33% in Japan and as high as 75% in other Asian markets, says BGG World.
Here is the round-up of the latest nutraceutical trends in Asia-Pacific, including the new product development opportunities for hair and gut health products, as well as consumer preference for omega-3 products in South Korea.
Hair, skin, and nail supplements is a staple for women’s nutraceuticals but companies are seeing opportunities to target specifically on hair loss concerns with more specialised products entering into the market.
South Korean food and drug authority is planning to expand the current list of health claims under the health functional foods (HFF) system to include hair health.
