The kombucha market in South East Asia is poised for explosive growth over the next few years due to a significant rise in consumer health awareness and demand for immunity-boosting drinks across various markets.
Australian beverage firm Remedy Drinks is eyeing Vietnam as the next big market for its kombucha, banking on a rising health and wellness awareness trend and product ability to be transported without refrigeration.
Two South Australian firms, functional beverage company Utonic and beauty firm Vani-T, are set to retail what they believe is the world’s first collagen kombucha nationwide in February 2021, following its online soft launch in September.
