New Zealand’s Alps 2 Ocean Foods is launching a protein-rich and nutrient-fortified beef bar made from male calves that are otherwise killed shortly after birth or made into lower-value ground beef – a move that the firm believes is more sustainable for...
South Korea’s Ministry of Food and Drug Safety (MFDS) is taking action against 21 e-commerce websites selling protein bars marketed with ‘fake’ claims, including body fat reduction and muscle strength related statements.
Singapore-based start-up Altimate Nutrition is on track to launch its debut bar made from cricket protein this year and become the first company to produce insect foods and supplements in the country.
China protein bar ffit8 recorded its biggest sales yet in October, raking in RMB20m (US$3m) for its protein bars, just months after launching, thanks to considerable success on social media and e-commerce.
California-based Zeno Functional Foods announced it has plans to enter several Asian markets in late 2020 with its protein bar, Sobar, which claims to reduce alcohol absorption.
A range of new sports supplement prototypes, which are specifically catered to the South East Asian markets in terms of flavours, ingredients, and texture preferences, has been developed by the US Dairy Export Council (USDEC) and Singapore’s Food Innovation...
Japan start up Bugmo is offering an alternative protein source — in the form of cricket protein bars to boost general wellness and confer muscle benefits.