Livestreaming, social and e-commerce have rose in popularity for the nutra sector since COVID-19 hit, but how far as it progressed, what are the secrets to success, and how are some of the pioneering brands and retailers capitalising?
Social commerce is a much-talked about topic in China’s health foods retail landscape, with firm’s using everything from WeChat, Tiktok, Little Red Book, and Kuaishou to target consumers.
China’s e-commerce giant JD.com has launched a new social commerce platform for selling low priced products, including health foods, in a bid to capture the market in low tiered city markets.