SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Asia PacificEU edition | US edition

Read more breaking news

 

 
NUTRITION ASIA VIDEO SERIES

WATCH: Probiotics in China — ‘The market is set to explode’

By Gary Scattergood+

11-Jul-2017
Last updated on 12-Jul-2017 at 17:23 GMT2017-07-12T17:23:07Z

WATCH: Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.

That’s the view of George Paraskevakos, executive director of the International Probiotics Association.

For our latest Nutrition Asia video series, we caught up with Paraskevakos in Shanghai to discuss the boom in probiotics in China.

Many suppliers and brands are reporting explosive growth, with insiders suggesting the market is already growing at around 20% year-on-year, compared to the 8% global rise.

DuPont, for example, posted a 50% increase in its China probiotics business in the past three years, while Paraskevakos highlighted official consumer research that pointed to 23% industry growth to 2020.

Communication drive

In the interview, we assess what is driving the growth, how consumers can be better educated about the benefits of probiotics and how brands can help the sector as a whole by increasing their communication efforts. 

Paraskevakos also sets the growth in a regional context and explains why a concerted effort to engage regulators will result in success.

It is on the back of this growth across the region that we are bringing our Probiota summit to Asia for the first time in October. The world-leading summit will be held in Singapore from 11 to 13 October, and will feature a raft of international academics and industry experts.

Find out more here.

WATCH: Probiotics in China — ‘The market is set to explode’

WATCH: Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and...

WATCH: First packaged edible insect snack for China to be launched

WATCH: First packaged edible insect snack for China to be launched

A chip style snack made with silkworm powder is to be launched in China,...

Watch: Sports nutrition ready to rocket in China as e-commerce sales continue to set the pace

Watch: Sports nutrition ready to rocket in China as e-commerce sales continue to set the pace

Cross-border e-commerce will remain the dominant channel for supplements sales in China, with the...

Video: China still booming for Aussie firms, but two new targets in industry’s sights

Video: China still booming for Aussie firms, but two new targets in industry’s sights

Australia is now China’s second biggest source of imports, behind the US, with industry...

VIDEO: Singapore to boost status as a food and nutrition powerhouse

VIDEO: Singapore to boost status as a food and nutrition powerhouse

Increasing high-tech jobs, boosting exports and helping home-grown brands soar are among the priorities...

VIDEO: Blackmores Institute head on supplements, safety and striving to boost pharmacist training

VIDEO: Blackmores Institute head on supplements, safety and striving to boost pharmacist training

With sales of supplements growing across Asia Pacific, it's vital pharmacists increase their knowledge...

Symrise wants one-third of its business in APAC as it opens $50m labs

Symrise wants one-third of its business in APAC as it opens new Singapore labs

Flavour and fragrance firm Symrise has opened a new innovation and technology centre in...

VIDEO: Cognitive health - the challenge to educate consumers as Asia's population rapidly ages

VIDEO: Cognitive health - the challenge to educate consumers as Asia's population rapidly ages

As Asia's population rapidly ages, opportunities abound for the cognitive health sector, but consumers...

VIDEO: From earthquakes to sourcing strife - the challenges to open the world’s newest omega-3 fish oil refinery

VIDEO: From earthquakes to sourcing strife - the challenges to open the world’s newest omega-3 fish oil refinery

Omega-3 fish oil supplier SeaDragon overcame a raft of challenges to open the world's...

VIDEO: Speaker spotlights - talking consumer trends, sustainability and research at NZ’s Natural Products Summit

VIDEO: Speaker spotlights - talking consumer trends, sustainability and research at NZ’s Natural Products Summit

The Kiwi natural products industry has been in fine form in recent years thanks...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...