Brand new: Amway India, Swisse, Ajinomoto, Youguth in the spotlight

By Tingmin Koe

- Last updated on GMT

See the new developments from Amway India, Swisse, Ajinomoto, and Youguth in the dietary supplement space. ©Getty Images
See the new developments from Amway India, Swisse, Ajinomoto, and Youguth in the dietary supplement space. ©Getty Images

Related tags Amway swisse Ajinomoto India Japan Singapore

In this round-up, we zoom in on new developments in big brands, including how Amway India aims to achieve 90% of its pre-lockdown business by next month, Swisse adopting a ‘digital’ first strategy in India, and Ajinomoto’s debut in the VMS space.
Fighting back: Amway India aims to hit 90% of pre-lockdown business by next month

Amway India’s CEO Anshu Budhraja says the firm is hopeful of achieving 80% to 90% of its pre-lockdown business by next month​, as the country’s economy seeks to bounce back from COVID-19 pandemic.

Last month, shops and markets reopened, excluding those in malls, and public transport such as buses and taxis were allowed to operate according to guidelines.

E-commerce firms could also make home deliveries of non-essential goods.

‘Exceptional opportunities for smaller brands’: Chinese millennials looking for new supplement stars

Australian e-commerce platform BuyNatural believes there are “exceptional opportunities” in China for local dietary supplement brands, with consumers eager to purchase “newer and smaller” brands.

BuyNatural recently launched botanical-based dietary supplements from Qenda and earlier on, olive leaf supplements from Wellgrove Health​ – also an Australian brand.  

BuyNatural’s CEO, Dr Mathew McDougall, said there was bound to be strong interest from Chinese consumers for quality Australian products due to COVID-19.

India market expansion: Swisse and Power Gummies among brands backing ‘digital-first’ strategies

Health and wellness brands Swisse and Power Gummies say they are taking a “digital-first” strategy in India​ as uptake of online retail speeds up in the country.

It follows a new report, ‘Turn the Tide – Unlock the new consumer path to purchase’, published by Boston Consulting Group (BCG) and Facebook India, which focused on emerging consumer behaviour amid the COVID-19 pandemic.

The findings were collated based on from the responses of over 2,000 respondents from India. It also included responses of consumers from China, Indonesia, Thailand, Philippines, and Brazil.

Beyond amino acids: Ajinomoto releases first multivitamin and mineral dietary supplement

Ajinomoto has launched its first non-amino acid supplement​, a multi-product containing 12 vitamins and nine minerals, which has been designed for seniors in its domestic Japan market.

This is Ajinomoto’s first foray into vitamins and minerals which was confirmed by Daisuke Nakamiya, associate general manager at Ajinomoto’s global communications.

It contains vitamins A, B1, B2, B6, B12, C, D, E, niacin, folic acid, pantothenic acid, biotin and the minerals, iron, copper, zinc, calcium, magnesium, selenium, chromium, manganese, molybdenum.

Female first: South Korean probiotic brand Youguth expands e-commerce business Singapore

South Korean probiotic brand Youguth is expanding its e-commerce reach in Singapore​, with women the key target demographic for its symbiotic products.

Youguth first entered Singapore in October 2019 through its e-commerce store, major pharmacies such as Guardian, Unity and Watsons as well as Robinsons departmental store.

Now, the company is expanding its e-commerce presence to Amazon SG and Lazada. 

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