Immunity round-up: APAC’s latest NPD, research findings and consumer insights revealed

By Tingmin Koe contact

- Last updated on GMT

Immunity round-up: APAC’s latest NPD, research findings and consumer insights revealed

Related tags: Immunity, Npd, Immune health

Consumer insights from Bayer, Nestle, and new findings linking the gut microbe and immune health are featured in our latest immune health round-up.
‘Hyper growth’: Redoxon, Berocca, CDR maker Bayer reports online sales surge in Indonesia, Malaysia

Bayer, which owns vitamin brands Redoxon, Berocca, and CDR​, has reported “high double digit” online growth in a number of Southeast Asian markets, spurring it to reinforce its digital first strategy in the region.

The company ranked third in Indonesia and Malaysia when it comes to the best-selling health care brands, based on e-commerce platform Shopee’s data collected during the 11.11 sale.

Speaking to NutraIngredients-Asia, ​Alvin So, head of commercial operations at Bayer Consumer Health Division ASEAN outlined the countries where fast e-commerce growth was seen. 

Synbiotic strategy: Singapore’s Unique Time on new launch after flagship antioxidant shot tops 1m sales

Singapore brand Unique Time is venturing into the symbiotic powder space after selling more than one million boxes of its flagship antioxidant drink Rejuvenate.

The anti-inflammatory ‘infused shot’ contains aroniaberry, elderberry and pomegranate, said to provide a host of benefits​ including improving immunity, minimising signs of ageing and act as an energy booster.

It was first launched in China in 2019, through online platforms such as Tao Bao and WeChat, and beauty salons in third and fourth tier cities. Subsequently, the product was available in Singapore through retail pharmacy chain Watson and several online platforms.

Diet, microbiome and immunity; Scientists pinpoint gut microbe that triggers immune-signalling ‘cascade’

New research​ in mice appears to show how diet alters the immune system by downregulating inflammation through a gut microbe.

Researchers say the findings, published in Nature​, offer a unifying explanation for the complex interplay between diet, gut microbiota and immune function.

They are the result of collaboration among scientists at Harvard Medical School, Brigham and Women’s Hospital, Seoul National University, and Monash University in Australia.

Higher bioavailability: Holista Colltech launches water soluble vitamin D drops in Malaysia via direct selling channel

Holista Colltech has launched a water-soluble vitamin D drop​ product in Malaysia and plans to launch it in the US soon. The product is said to be more than five times bioavailable than fat-soluble vitamin D.

The product, known as HydroD, was launched in Malaysia via the company’s direct-selling subsidiary Alterni.

Developed using a patented technology, it is said to have achieved a bioavailability of more than 90 per cent. The bioavailability test was conducted by a laboratory linked with The University of Mississippi in the US. 

Infant liquid milk in China: Nestle strives to meet Gen-Z's demands for convenience and immunity benefits

Nestle China says that there is growth potential for the infant liquid milk category, especially amongst mothers in their 20s who are demanding more convenient and functional solutions.

Nestle China showcased Beba Supreme Pre – an infant liquid milk from its German subsidiary during the recent China International Import Expo (CIIE).

According to the company, immune benefits, nutrition profile, and convenience are the top three factors​ that mothers would consider when selecting infant formula.

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