Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
Coca-Cola has launched its first energy drink into the South East Asian market starting with Cambodia and Vietnam to help consumers ‘keep up’, following successful entry into Europe and several other Asian markets.
Coca-Cola Hong Kong has launched a new energy drink specifically targeting younger consumers with a tendency towards multitasking, deemed the ‘slasher’ generation.
Coca-Cola India has launched its first-ever beverage targeting sports hydration, which it claims will provide ‘that powerful push required’ for sports activities due to a special formulation of minerals.
Coca-Cola Australia has emphasised that its latest release, the coffee-cola combination Batch Blends, is designed for the 'adult palate', and is fully in line with its sugar reduction health targets.
In the first of our new monthly round-ups of the biggest brand developments in the region's food and beverage industries, we shine the spotlight on Nestlé, Coca-Cola, Heinz, San Miguel and Mondelēz.
Australia is in the midst of an obesity crisis, with two-thirds of adults and a quarter of children overweight or obese. But what do some of the nation's largest food firms believe can be done to tackle the problem, and what role should they themselves...
Coca-Cola FEMSA Philippines is laying off 600 employees, blaming the move on the "regulatory environment" just weeks after the country introduced its sugar tax.