Chinese consumers have a huge and growing appetite for supplements and functional foods, leading many manufacturers to consider international expansion, but strict and confusing routes to market can make this an all too costly endeavour.
Australia’s Renovatio recently secured a distribution deal with Coles supermarkets, and has outlined wider offline expansion plans as it seeks to increase visibility and accessibility.
Delhi-based digital retailer Wellversed says evolving from a distributor model to now also creating its own products has been key to gaining a more holistic understanding of the Indian consumer, as it outlines plans to expand its brand portfolio.
Australian dessert manufacturer Frosty Boy has made its first foray into nutritional beverages and plans to make a push into major markets such as China, Middle East, and Indonesia.
Supplement firms need to re-evaluate their attitude towards risk to tap into rising demand and offset some of the challenges brought by the COVID-19 pandemic.