CP Kelco is eyeing aggressive APAC expansion with its recent global brand strategy launch, with the Philippines, Malaysia and Pakistan topping the list of countries for market entry, on the back of growing demand for plant-based protein and dairy alternatives.
As a plant-based specialist, how can Amazing Grass ride on the momentum of collagen, which can only be found in animals? The company’s new product line Amazing Protein Glow was their answer.
New research has revealed that about four in five (79%) Thai consumers would like to have a healthier diet in 2018 – with interest in plant-based diets on the rise.
From the rise of plant-based protein products to consumers taking nutritional products actively, the line between sports and wellness products has blurred.