Mannatech targets cognitive health supplement growth among Chinese students as key exams loom
The US-based firm entered the China market late last year with an e-commerce offering, a change from its usual multi-level marketing or direct-selling business models, which will be introduced later.
In its latest marketing push in the country, the firm is focusing on students as they prepare for major exams in the coming months – Gaokao, which is a prerequisite for entrance into almost all higher education institutions, and Zhongkao, which is sat ahead of admission to high schools.
More than 9m students sit the notoriously difficult Gaokao, Students are tested on mathematics and English and another science or humanities subject of their choice.
Failing the exam usually leads to low-ranking employment, as well as considerable family disappointment.
Mannatech’s marketing to students claims its Ambrotose product can help students by boosting focus, attention and memory.
The company added that its cognitive-boosting product underwent human clinical trials published in peer reviewed journals and showed that it “can positively impact brainwaves associated with attention in young adults and improve memory and alertness in middle-aged adults.”
“Clinical studies conducted by independent scientists who are experts in their fields have found that Ambrotose powder gives a helpful boost in memory, focus and attention as well as providing perceived beneficial changes in well-being,” said Dr Rolando Maddela, Mannatech’s director of Clinical Research and Scientific Affairs.
“For young adults who are students, Ambrotose products can be a positive addition to a comprehensive approach to academic achievement.”
In addition to Ambrotose, the company also sells Its TruHealth Fat-Loss System in China, as well as the vegetable protein TruPLENISH Nutritional Shake, TruPURE Cleanse Slimsticks and TruSHAPE, a stimulant-free metabolism-boosting supplement.
