Mannatech launches supplement-infused coffee in Korea

By Gary Scattergood

- Last updated on GMT

The product is now available in Korea.
The product is now available in Korea.

Related tags Marketing

Mannatech has launched its GlycoCafé coffee product in Korea, with the firm claiming it can improve cognitive function, provide antioxidant support and aid cardiovascular health.

The product uses the whole coffee fruit and is infused with the company’s proprietary Glyconutrient technology.

The firm said: "GlycoCafé coffee is crafted using a blend of organic Arabica beans, antioxidant-rich Coffeeberry brand coffee fruit and metabolism-boosting green coffee. Not only is GlycoCafé a complete coffee, it can also improve cognitive function, provide superior antioxidant support and support cardiovascular health."

Mannatech’s senior global wellness director and chairman of the global scientific advisory board Dr Steve Nugent added: "We’ve included the whole coffee fruit as well as our exclusive Manapol® aloe gel extract, which has been proven to support cell-to-cell communication as well as immune and gastrointestinal health."

Asia is proving to be one of the few bright trading regions for the multilevel marketing firm.

According to its latest results, for the three months ended March 31, 2017, Mannatech’s operations outside of the Americas accounted for approximately 61.8% of its net sales. Sales in Asia/Pacific rose by 2.3%, while sales in Europe declined by 3% and North American sales were down 3.1%.

At the end of last year, the firm made its first move into China​ via e-commerce.

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