Forgoing key e-commerce platforms: How Singapore supplement start-up woos Chinese consumers

By Cheryl Tay

01-Oct-2018 - Last updated on 01-Oct-2018 at 08:13 GMT

Singapore-based dietary supplement start-up, Innoso, is forgoing the popular e-commerce platforms in China and is instead depending on its own WeChat online store to reach consumers in China.

Read the full story here.

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