Healthy Ageing APAC Summit: Marketing pioneer to reveal the secrets of effective communication with seniors

By Gary Scattergood contact

- Last updated on GMT

The second Healthy Ageing APAC Summit takes place in Singapore in July.
The second Healthy Ageing APAC Summit takes place in Singapore in July.

Related tags: Healthy ageing, Communication

With the number of seniors in APAC set to double to 1.3bn by 2050, there will be vast opportunities for food and nutrition firms to secure sales success within this demographic…but only if they can effectively communicate with this growing audience.

That’s why we will be hearing from one of the region’s leading marketers and though-leaders in the field of ageing, at the second Healthy Ageing APAC Summit​ in July, organised by FoodNavigator-Asia and NutraIngredients-Asia.

Dave McCaughan, Chief Storyteller and Founder at Bibliosexual, will deliver a presentation titled New Life Builders: Constantly looking for the edge to enjoy the next stage’.

Currently based in Bangkok, Dave has spent the last three decades working across Asia Pacific leading strategy planning and in senior management roles with global advertising agency McCann, before starting his own consultancy, Bibliosexual in 2015 and becoming a partner in Ai.agency in August 2016.

He has an extensive history of working on the implications of media changes, how society is influenced by and influences them. Dave has talked at over 500 conferences globally and has been a regular columnist for journals like Advertising Age, Japan Close-Up and Campaign Asia. Over the last year he has co-hosted over twenty episodes of the MR Realities podcast that looks at trends within the market research world.

“Thirty plus years ago when I started researching the effects of ageing populations, retirement actually meant ‘waiting for death’,”​ he said.

“Recent decades have changed things and now his research across Asia and Australia is all about how the 60 to 90-year-olds of today are really focused on building new life as it unfolds, how to take advantage of it and what products and services are helping them bring that new life to fruition.

“My presentation will look at what are the story lines that are working for marketers with a population that is trying to expand their lives at this stage, and assess the products and services that are talking to the older ages groups of people in Asia in a way that makes them feel positive and reflects their own goals.”

Leading industry summit

The event, which takes place at Singapore’s Hilton hotel from July 11, will assess how food and nutrition solutions can meet the needs of Asia’s rapidly ageing societies.

With the number of over-60s in Asia set to double to 1.3bn by 2050, the event will look at how the nutrition and food industry can meet the needs of the rapidly ageing populations of today, and more crucially, tomorrow.

This means we’ll be shining the spotlight of the latest product innovations, ingredient discoveries and research targeted at older consumers, while also assessing what industry is doing to improve the health of younger consumers, so they can ultimately lead a more active and healthy, as well as a longer older age in the future.

Other confirmed speakers at the event include:

Dr Siow Ying Tan, PepsiCo’s R&D Global External Innovation Lead of Academic Partnership

Dr Jorg Hager, Head of the Metabolic Health Department at Nestlé’s Institute of Health Science.

Belinda Reynolds, Director of Research, Product Development and Emerging Markets, Bioceuticals

Dr Okada Yumika Group Manager Supplements Research Group, FANCL

Dr Feng Lei, Principal Investigator at the Department of Psychological Medicine, National University of Singapore, 

Dr Reshmi Rajendran, Director of Danone’s global R&I Precision Nutrition D-Lab.

Dr Daisuke Fujiwara, Deputy Director of Kirin’s Business Creation Department

Dr Chan Shu Ting, Chief Supervisor of the Nutrigenomic Department at TCI Gene.

Joanne Todd, Challenge Director at New Zealand’s High Value Nutrition Challenge.

Joy Beckerman, Regulatory Officer and Industry Liaison, Elixinol

Alexandra Jones, the George Institute for Global Health

Amit Srivastava, Founder, the Responsible Nutrition Association of India

Steven Bartholomeusz, Policy Director, Food Industry Asia

The 2019 event has already received sponsorship backing from our valued partners Gencor, AstaReal, DuPont, Beneo, Tetra SOD, Rousselot, CP Kelco, TSI and Vitality Wellness.

Register for the event here https://www.healthyageingsummit-asiapacific.com/register/

For sponsorship enquiries, please email fhrnaa.cru@jeoz.pbz​ or gvz.rinaf@jeoz.pbz

 

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