Brand New: Amorepacific, HempStreet, Hakutsuru Sake Brewery in the spotlight

By Guan Yu Lim contact

- Last updated on GMT

We feature the latest supplement products from Amorepacific, HempStreet and Ise Foods in this round-up ©Getty Images
We feature the latest supplement products from Amorepacific, HempStreet and Ise Foods in this round-up ©Getty Images

Related tags: Amorepacific, Ayurveda, Cannabis, FOSHU, FFC, South korea, India, Japan

In this round-up, we shine the spotlight on major brands, including Amorepacific’s new green tea probiotic, HempStreet’s first Ayurveda and cannabis product, and more.

Green tea probiotics: Amorepacific’s new release sold out in initial sales

South Korea’s Amorepacific has launched a new green tea-based probiotic supplement​, Greentea Biotics, under its VITALBEAUTIE brand.

The product contains GTB1, a green tea probiotic strain (Lactobacillus plantarum​, APsulloc) obtained from fermented Jeju organic green tea leaves.

GTB1 was jointly discovered by Amorepacific and Professor Wilhelm Holzapfel, president of the International Committee on Food Microbiology and Hygiene (ICHMH), and patented by the company.

Ayurveda and cannabis: India’s R&D-to-retail firm HempStreet set for first product launch

India’s first ayurvedic cannabis​ “R&D-to-retail” firm HempStreet is set to launch its first set of products.

The two-year-old company has been partnering with the Indian government research body, the Council of Scientific & Industrial Research (CSIR), in developing scientifically backed products that combine cannabis and ayurveda formulations.

At present, cannabis and CBD-based nutraceuticals are illegal in India, but there has been scope for research and product development in the ayurvedic medicine space.

Predicting the future: Indian start-up launches AI-based personalised nutrition service

Indian nutraceutical start-up BhookhaHaathi is launching an Artificial Intelligence (AI)-based personalised nutrition service​, where the system pre-empts the users current and future health condition and makes customised recommendations.

The launch took place last month. 

Users will need to answer a questionnaire, including information on their blood groups, weight, age, and, depending on their health concerns, they may need to undergo a blood test.

Fermented rice drink with dietary fibre earns FOSHU approval for improving intestinal health

Hakutsuru Sake Brewery Co., has launched the first fermented rice drink in Japan with the FOSHU claim for improving constipation and diarrhoea.

The non-alcoholic drink, Hakutsuru Sake and Drink Rice Koji​ (Japanese name: Sarari to Nomu Kome Koji) contains indigestible dextrin which is a form of water-soluble dietary fibre said to help maintain good intestinal environment.

Masahiro Nishida, manager of the public relations section at the Hakutsuru Sake Brewery said this is the first product in the rice koji-drink category in Japan to receive the FOSHU approval.

Japan’s Ise Foods plans Asian egg-spansion starting with Thailand after FFC success

Japan’s Ise Foods, known for being the first firm to retail eggs with a food with function claim (FFC) has announced intentions to expand its business in Asia​.

The FFC eggs (Ise no Tamago), contain high levels of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid).

The company is currently preparing to test for production in Bangkok, Thailand and plans to apply to the Thai FDA with aims to begin full-scale production soon.

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