NutraIngredients-Asia Awards 2021

‘Two streams’: Visdon to launch 20 new products after scooping our Botanical Product of the Year award

By Guan Yu Lim contact

- Last updated on GMT

At the NutraIngredients-Asia Awards 2021, Visdon’s Rebrain supplement, a supplement for cognitive support in adults, emerged as the winner of the Product of the Year: Botanical. ©NutraIngredients-Asia
At the NutraIngredients-Asia Awards 2021, Visdon’s Rebrain supplement, a supplement for cognitive support in adults, emerged as the winner of the Product of the Year: Botanical. ©NutraIngredients-Asia

Related tags: visdon, Australia, China, Brain health

Australian health supplement company Visdon, winner of the botanical product of the year at the NutraIngredients-Asia Awards 2021, is gearing up to launch 20 new products by next year, targeted for specific consumer groups as well as the general population.

Some of these products include the upcoming Brainbook, a supplement for concentration support for adolescents.

The company will be launching in phases, starting with the first phase which comprise generic products such as calcium, DHA algae oil, lutein, zinc and several probiotics for anti-allergy and digestion, mostly targeted at the general population.

The second phase will release products targeted for specific populations such as the cognitive supplement for adolescent, and sleep supplement for adults.

The current strategy we have for Visdon is to keep our products in two streams, one would be high-end stream such as Rebrain, Brainbook or the sleep supplement where the focus is on its unique formula, targeting specific population​,” said Annie Liu, marketing assistant at Visdon.

On the win

At the NutraIngredients-Asia Awards 2021, Visdon’s Rebrain supplement, a supplement for cognitive support in adults, emerged as the winner of the Product of the Year: Botanical​.

Commenting on the win, Liu said: “It's definitely a really good recognition for the hard work that we put in considering we are quite a young company. Not only is the award a recognition for the company, but it also inspires us to do better in the future​.

After hearing the judges’ comments where they liked the evidence-backed ingredients behind the patent-pending and exclusive formula, it is a great encouragement for all the time and effort we put in for the formulation and applying for the patent​.”

Rebrain contains phosphatidylserine, DHA, ginkgo and green tea that help maintain healthy neurons and signalling functions, enhancing brain health and promoting cognitive performance in adults.

It was only launched in 2020, and is listed on the Therapeutic Goods Administration (TGA) of Australia.

Watch the video to hear their thoughts on the win and a preview of an upcoming product.

Rebrain updates

Rebrain is currently available in Australia via chemists, pharmacies and online health stores, as well as distributed in China mainly through e-commerce.

According to Visdon’s marketing director Lara Tang, sales of Rebrain in China have been going well, so much so it now has more than 100 distributors on e-commerce platforms such as Jingdong and xiaohongshu. Previously,​ it only had 10 distributors.

The firm is working on exporting Rebrain to markets in South East Asia and in the middle of registering with the regulatory authority in South Korea.

New brain health supplement

Among the upcoming products launching this year is Brainbook, a brain health supplement for adolescents supporting concentration

The formulation for Brainbook is different to Rebrain. According to the firm’s R&D team, Brainbook contains Brahmi, algae DHA, choline and amino acids like tyrosine, glutamine and lysine.

Brahmi has been used in traditional medicines as a brain tonic, and it has been demonstrated in modern studies on concentration, memory and mental wellbeing. 

The amino acids and choline help support healthy brain and nervous system functions.

The formula is currently pending patent in Australia and China. Brainbook is also listed on TGA

Visdon is looking to sell the product in October, using the same distribution model as Rebrain.

In Australia, Brainbook will be sold in local Australian pharmacies and online platforms such Mr. Vitamins, NaturalOceania, RedAppleHealth and Amazon.

In China, the focus will be major e-commerce platforms such as JD and Tmall.

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