More product formats: Aussie nutra brand seeks to incorporate active ingredients into pantry staples
Australia’s nutraceutical firm Renovatio is incorporating its patented activated phenolic antioxidants into more pantry food items.
The firm has been developing nutraceuticals containing activated phenolics in the form of tablets and capsules.
This month, it launched its first functional food, an apple cider vinegar containing activated phenolics, which the firm has developed based on feedback from retailing partners.
Hemp Foods Australia says it plans to create higher value functional hemp foods, with the goal of making hemp products mainstream in supermarkets.
It recently secured a distribution deal with Woolworths supermarkets, which saw its organic hemp seed oil stocked in all 948 stores across Australia as of January 2023.
According to general manager Felipe Favaro, increased awareness of the nutritional properties of hemp seed oil is driving greater consumption of its organic hemp gold seed oil.
Mental and physical boost: New Blackmores’ dual-benefit supplement targets office workers, students and gamers
Blackmores has developed a new supplement that both relieves physical pain and enhances mental focus, which it believes could meet the needs of young adults and working professionals.
According to the firm’s consumer research, over a third of Australia’s population are office workers, amounting to over 8 million people.
Moreover, 65 per cent of Australians suffer from back pain that is closely linked to a sedentary lifestyle and long hours of being desk-bound.
Herbalife has tapped on advanced nanotechnology to develop a more bioavailable curcumin-based supplement for supporting the immune system.
Known as Immunoturmeric, the product was first launched in Indonesia and will be introduced to other Asia-Pacific markets as well.
Aside from the new launch, the company is also planning to build a data-driven capability to gain insights into customers’ goals, behaviours and profiles.
Cup noodle maker Nissin Foods Group has launched Foods with Function Claims (FFCs) containing lactic acid bacteria for the first time.
The new FFC launched were Bifidobacterium N708 Tablets and Bifidobacterium N61 Tablets. The former claims to relieve stomach ache, while the latter was designed to improve memory and attention which decline with ageing.
The firm is hoping to ride on the rising consumer interest in the gut-brain axis and develop products targeted at irritable bowel syndrome (IBS).