Healthy Dahi: India’s Milky Mist rolled out probiotic curd with immunity and digestion benefits
India-based dairy company Milky Mist has launched a probiotic curd, also called Dahi, with claims of boosting the immune system and aiding digestion.
It contains the strain Bifidobacterium animalis subsp. Lactis (BB-12) which is supplied by ingredient manufacturer Chr. Hansen.
This is the company’s first foray into probiotic curd. Milky Mist has about 23 product categories and 170SKUs ranging from cheese, yoghurt, to curd.
Dr K Rathnam, chief executive officer at Milky Mist, told NutraIngredients-Asia the company first conceived the idea of the probiotic curd back in June, influenced by the rising interest among consumers for products that improve general health, wellness and immunity.