Eating right: COVID-19 pumped up sales for India’s protein bread maker
An Indian start-up specialising in making protein bread and cookies saw online sales go up by 15% in mid-March, with the firm said consumers were increasingly making more healthy food choices amid the COVID-19 pandemic.
According to India’s first high protein bread maker, The Health Factory, consumers have started to “eat right”.
The company has seven product SKUs, consisting of two high protein bread and five high protein cookies. The protein content in its protein bread can go up to 48g per loaf and 6.77g per serve for its cookies.
The two-year-old start-up currently sells its products on Amazon, its own website, via a four-week subscription order, as well as physical retail stores such as Foodhall and Nature’s Basket.