A2 beyond formula: Ireland's Grass to Milk taps livestreaming route to market premium grassfed products in China
Irish dairy newcomer Grass to Milk is using a hybrid of social commerce and traditional e-commerce to market its new A2-protein, grass-fed milk products as it seeks to make inroads to the lucrative China market. The firm says it will adopt a mix of livestreaming, reviews and content across various social ecommerce platforms and traditional e-commerce for its two products, a UHT milk for all ages, and a children's milk.