Brand New: Unilever’s OLLY, Megmilk Snow Brand, Danone in the spotlight

By Tingmin Koe

- Last updated on GMT

We feature the market movement of major brands such as Unilever's OLLY, Megmilk Snow Brand, and Danone in this round-up. ©Getty Images
We feature the market movement of major brands such as Unilever's OLLY, Megmilk Snow Brand, and Danone in this round-up. ©Getty Images

Related tags Unilever Danone Amorepacific Japan China

In this round-up, we shine the spotlight on major brands, including Unilever with its launch of gummy vitamin brand ‘OLLY’ in Singapore, Megmilk Snow Brand’s launch of its first functional yogurt drink and more.
Gummy debut: US vitamin brand OLLY retails in Singapore after acquisition by Unilever

San Francisco-based brand, OLLY has introduced its gummy vitamin supplements in Singapore​, after Unilever acquired the company in 2019.

The launch of OLLY in Singapore includes nine products: Goodbye Stress, Sleep, Glowing Skin, Undeniable Beauty, Daily Energy, Probiotic + Prebiotic, The Perfect Women’s Multi, The Perfect Men’s Multi, and Kids Multi+Omega-3.

Before its launch in Singapore, OLLY’s vitamins could only be found in Target, Sephora and Amazon in the US.

Japan’s Megmilk Snow Brand launches first functional yoghurt drink to relieve allergy symptoms

Japanese dairy company, Megmilk Snow Brand has launched the first fermented milk product with a food with function claim (FFC) touted to relieve eye and nose discomfort due to allergies.

The yoghurt drink, Nyu-San-Kin Helve was launched in Japan earlier this month. It contains Lactobacillus helveticus​ SBT2171, a lactic acid bacteria that has been studied previously for its effect on relieving symptoms of allergic reactions.

In a human study, researchers recruited 100 adults who had experienced eyes and nose discomfort on a daily basis and were tested positive for antigen-specific antibodies against house dust or mites, but were otherwise healthy.

China infant formula traceability: Danone launches dual-QR service

Danone is launching a new traceability service​ for its infant formula in China, followed by other Asia-Pacific markets as well as Australia and New Zealand throughout the year.

The service called Track & Connect is a combination of several technologies, which aims to offer consumers and retailers greater transparency on the farm-to-fork journey of the company’s infant formula.

David Boulanger, senior vice president of operations at Danone Specialised Nutrition told NutraIngredients-Asia​, “There is a growing appetite from consumers, and parents who want to know more about what is in the food they eat and what they give to their babies​,

Weight over skin: Amorepacific’s CUBEME adds weight loss supplement to portfolio

South Korea’s CUBEME, the nutricosmetic brand of Amorepacific, has added weight loss to its existing range​ of skincare supplements.

Similar to its existing nutricosmetics, ​the weight loss supplement also comes in the form of chewable tablets.

The weight loss portfolio comprises of four items, with each delivering a specific function.

‘The third alternative’: Israeli firm eyes APAC entry with plant-based toddler formula

A plant-based toddler formula made from three key ingredients: almond, buckwheat, and tapioca, is set to launch in APAC​ within the next 12 months.

Developed by Israel-based Else Nutrition, the product’s greatest differentiation from conventional products, lies in its non-soy and non-dairy components.

Speaking to NutraIngredients-Asia​, Hamutal Yitzhak, the company’s co-founder, director and CEO, said that the product catered to toddler aged 12 to 36 months, would be available to Asian consumers within the next 12 months.

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