Similar to its existing nutricosmetics, the weight loss supplement also comes in the form of chewable tablets.
The weight loss portfolio comprises of four items, with each delivering a specific function.
Its ‘BLOCK CUBE’ item blocks carbohydrate from turning into fat by using garcinia as the active ingredient.
Using catechin, its ‘CUT CUBE’ item reduces body fat, while its ‘EMPTY CUBE’ item, with aloe and lactulose powder as the key ingredients, is meant for boosting bowel movement and preventing constipation.
These three items are also available in a one-pack format known as ‘SLIM CUBE’.
The brand decided to venture into the weight-loss supplement space as it has a bigger market size – twice of that of the skincare supplement market, Byung Yi Hwang, CUBE ME channel operator, said in response to queries from NutraIngredients-Asia.
Asked the growth opportunity in a saturated weight loss market, Hwang said that most consumers would tend to switch between brands and try different products in hopes of better results.
“Although there is a variety of items, because a lot of customers pay attention to their weight, they will hop to new brands and items for better results from time to time,” he said.
He added that the consumption of fast food, high-fat diets, as well as a sedentary lifestyles were the other reasons that have led consumers to seek a quick and fuss free solution for their weight problems.
At the moment, the brand will focus on growing the domestic market.
Livestreaming and SNS
Similar to shopping trends in China, there was a growing number of consumers who have adopted livestreaming and Social Network Service (SNS) shopping, said Hwang.
Although SNS shopping is gaining steam, the channel has come under close scrutiny of the South Korean authorities as false and exaggerated ads were found on these platforms.
Hwang said that e-commerce remained a highly popular sales channel, since the consumers could compare the ingredients, functions, and the prices of various brands at one go.
The convenience of goods delivery and availability of online reviews were the other plus points, he said.