Swisse Wellness debuts new range of sugar free kids’ supplements

By Nathan Gray contact

- Last updated on GMT

Swisse Wellness debuts new range of sugar free kids’ supplements

Related tags: Nutrition

Australian supplement manufacturer Swisse Wellness has launched a sugar-free, tooth friendly, range of wellness products for children, the company says.

The sugar-free range of vitamins and supplements are aimed at children aged between two and 12 year olds, and come in a range of flavours, said Swisse. The chewable, tooth-friendly formulations will be launched as a collection of five products including: multivitamin, fish oil, vitamin C plus zinc, calcium plus vitamin D3, and a probiotic.

“We have really taken our time to ensure our first complete children’s range will meet the health needs of children,”​ said Antoinette-Louise Barnardo, head of technical innovation at Swisse – adding that the company aimed to produce a range that are ‘not full of sugar’ or other additives that children’s vitamins are known to typically incorporate for taste. 

“We looked at the gaps/needs in the marketplace and felt that we could further support families to address health needs in children,”​ Barnardo told NutraIngredients-Asia. “We have seen a strong opportunity to drive out products that have the highest level of permitted micronutrients (compared to competitor products on shelf) and products that are free from sugar, artificial colours and flavours to address specific health concerns/needs/requirements.”

The Swisse technical innovation guru also noted that research carried out by the company suggested that 70% of parents don’t know the recommended daily nutrition guidelines and that sugar is the number one dietary concern of parents, with 45% of parents 'extremely' or 'very' concerned about the amount of sugar in children’s diet and a further one-third (32%) ‘moderately’ concerned.

Swisse added that the range uses only natural flavours, is free from gluten and peanuts, and has no added lactose, yeast or egg – all of which make the range suitable for families and children with special dietary needs.

Barnardo told us that while the products have only just launched, the firm has already seen strong uptake and demand. He also revealed that while the range is only available in Australia currently, Swisse plans launches in New Zealand and China in August this year.

Related news

Related products

show more

Proteins for dry blending

Proteins for dry blending

Arla Foods Ingredients Group P/S | 24-Feb-2021 | Technical / White Paper

Arla Foods Ingredients has launched a new dry-blend protein ingredient which helps infant formula manufacturers reduce production costs while guaranteeing...

DHA ORIGINS™: The sustainable potential of algae.

DHA ORIGINS™: The sustainable potential of algae.

Fermentalg | 11-Feb-2021 | Technical / White Paper

Consumers find out about nutritional quality by closely scrutinizing the labeling and list of ingredients (clean label). They are interested in the provenance...

Covid-19: A Game Changer for Probiotics

Covid-19: A Game Changer for Probiotics

Lumina Intelligence | 09-Feb-2021 | Technical / White Paper

This free whitepaper from Lumina Intelligence examines how the pandemic has impacted post-purchase consumer engagement with probiotics, the role of probiotics...

Related suppliers

Follow us


View more


Nutra Champions Podcast

Nutra Champions Podcast