India’s sports nutrition brand MuscleBlaze is combining the merits of immune and sports nutrition into one product with the launch of an ashwagandha-enriched whey protein powder.
Green chiretta, otherwise known as andrographis paniculate, a plant native to India and Sri Lanka, has shown to strengthen the body’s adaptive immunity against pathogens in a 30-day clinical trial.
Mumbai-based nutraceutical brand Nutrova is planning to conduct more clinical trials on the Indian population, as it seeks to build its reputation as a scientifically backed industry player.
A number of nutraceutical companies from the US and Europe, including algae omega-3 maker Qualitas Health and botanical-based supplement firm Legacy Healthcare, are tapping into the fast-growing nutraceutical market in India.
There is a revival in consumers’ trust of ayurvedic herbs, as well as a spike in the sales of apple cider vinegar in India, as interest in products with purported immunity benefits gather pace amid the COVID-19 pandemic.
More Indian consumers are turning to meal replacement powder to shed unwanted pounds that piled on after gyms were closed and outdoor movement restricted in the midst of COVID-19, according to a local brand.
India is well equipped to meet government ambitions to increase capabilities in manufacturing essential active pharmaceutical ingredient (APIs) – which also includes vitamins B1 and B6.
There is a lively debate among Indian experts around which Indian authority is best placed to help the nation’s nutra sector reach its growth, experts and innovation potential.
India’s nutraceutical ingredient suppliers have reported a higher demand for native ayurvedic herbs, such as turmeric and andrographis, especially from the US and Europe, partly due to COVID-19.
India’s raw turmeric price this year is about 10% lower than last year partly because COVID-19 lockdowns and market closures have led to a surplus, said a major merchant association in India.
Amway India’s CEO Anshu Budhraja says the firm is hopeful of achieving 80% to 90% of its pre-lockdown business by next month, as the country’s economy seeks to bounce back from COVID-19 pandemic.
Health and wellness brands Swisse and Power Gummies say they are taking a “digital-first” strategy in India as uptake of online retail speeds up in the country.
