India’s three-week lockdown has affected the nutrition and health businesses on multiple fronts, most directly on the production, supply chain, and e-commerce delivery, companies including FMCG giant and ayurvedic medicine specialist Dabur have told us.
An Indian start-up specialising in making protein bread and cookies saw online sales go up by 15% in mid March, with the firm believing consumers are increasingly making more healthy food choices as COVID-19 continues to spread.
Swisse’s recent entry into India has been described as “the right time” since as the market conditions have ripen, with the the new venture marking a new milestone for the company which turns 50 this year, according to the company’s MD.
Indian functional spice supplier Akay Natural Ingredients’ patented black cumin (nigella sativa) sleep aid ingredient will hit the US market in the upcoming months.
India’s Ministry of AYUSH and the World Health Organisation (WHO) have signed a deal worth US$3.5m for advancing traditional medicine systems, including Ayurveda.
Indian researchers have developed a prototype of a sugar-free version of asava – a traditional Ayurveda medicine traditionally used to treat problems in the nervous, blood circulatory and respiratory systems.
NutraIngredients-Asia has signed an MoU with India’s Biovalley Incubation Council to stage the first Nutrify India Summit in June to help drive growth and innovation in the country's thriving nutra sector.
India’s Ministry of AYUSH has attracted criticism from medical experts for suggesting alternative medicines, such as Ayurveda, homoeopathy, and unani practices, could act as immunity booster against the deadly novel coronavirus.
An ayurvedic botanical-based ingredient has shown to reduce the symptoms of knee osteoarthritis, including knee pain and stiffness, according to an eight-week trial involving Indian participants.
Indian sports nutrition firm MuscleBlaze, owned by Bright Lifecare, has seen its annual sales have grown by nearly 25%, as consumers' awareness of the category continues to grow.
India’s sports nutrition brand MuscleBlaze has launched two new whey protein products that are catered to improve absorption rates in the Indian population.
