India’s raw turmeric price this year is about 10% lower than last year partly because COVID-19 lockdowns and market closures have led to a surplus, said a major merchant association in India.
Amway India’s CEO Anshu Budhraja says the firm is hopeful of achieving 80% to 90% of its pre-lockdown business by next month, as the country’s economy seeks to bounce back from COVID-19 pandemic.
Health and wellness brands Swisse and Power Gummies say they are taking a “digital-first” strategy in India as uptake of online retail speeds up in the country.
Health authorities and researchers in India and Philippines are testing the efficacy of ayurvedic formulations and melatonin as adjunctives to COVID-19 treatment.
India’s vegan supplement firm Unived has launched wholly plant-based multivitamins and vitamin B complex capsules to tackle what it believes was a major gap in the local market.
India’s national research institute, the Indian Institute of Integrative Medicine (IIIM), will conduct a clinical trial on a zinc supplement that it claims has a higher bioavailability to support recovery in COVID-19 patients.
India is in a prime position to become a major player on the global nutraceutical stage, writes Amit Srivastava from the Nutrify India project, which aims to empower responsible nutrition businesses in the country.
Ayurvedic supplement and FMCG giant Dabur India is conducting a three-month clinical trial to test if its chyawanprash formula could help prevent healthy individuals from contracting COVID-19.
An Indian research institute has developed a range of high protein and fibre foods, including cookies, bread, and rusks specially for COVID-19 patients.
India’s nutraceutical start-up OZiva is driving the concept of plant-based, clean label products beyond tier one cities and is now seeing a higher proportion of sales from lower tier cities via e-commerce.
Several Indian nutra firms and organisations – including trade body ENAC – have thrown their weight behind a new wellness initiative for students spearheaded by 22 Indian Institutes of Technologies (IITs) alumni and mentored by Bollywood icon Suniel Shetty.
Indian nutraceutical start-up BhookhaHaathi is launching an Artificial Intelligence (AI)-based personalised nutrition service, where the system pre-empts the users current and future health condition and makes customised recommendations.
