Healthy Ageing APAC Summit 2018

WATCH: Why sarcopenia will soon be as well understood by consumers as osteoporosis

By Gary Scattergood

- Last updated on GMT

Related tags sarcopenia Muscle Osteoporosis

Growing understanding of sarcopenia among the region's medical community is now filtering down to consumers, who will be increasingly looking for preventive supplement solutions.

That's the view of John Burstow, sales director at TSI, who spoke at our recent Healthy Ageing APAC Summit Singapore.

We caught up with him on camera to assess how knowledge of sarcopenia among medical practitioners and consumers is on the rise.

He discusses why it is so important that sarcopenia was recognised as a disease by the World Health Organisation (WHO) two years ago, and that diagnostic guidelines were then developed.

These developments mirror that of osteoporosis, and are signs that there is a potential market for products that promote muscle health, he said.

Watch the video, where Burstow also details some of the latest clinical findings around his firm's HMB ingredient.

Related news

Show more

Related products

show more

Give joint health consumers what they want

Give joint health consumers what they want

Lonza | 31-Jan-2023 | Insight Guide

It’s no secret the pandemic had a profound effect on the way we live and move. Consumers of all ages now want to get back to doing the things they love,...

Broadening formulation with Postbiotic LAC-Shield™

Broadening formulation with Postbiotic LAC-Shield™

Morinaga Milk Industry Co., Ltd. | 25-Nov-2022 | Technical / White Paper

Postbiotic emerges as a strong biotic solution for functional food and drink products, especially those that probiotic bacteria cannot thrive in. LAC-Shield™...

eBook: Press reset on joint health with Lonza

eBook: Press reset on joint health with Lonza

Lonza | 20-Sep-2022 | Technical / White Paper

It’s no secret the pandemic had a profound and prolonged effect on the way we live and move. Now, consumers of all ages are looking to press reset on their...

Follow us

Products

View more

Webinars

Nutra Champions Podcast

Nutra Champions Podcast